After a five-year hiatus, marked by accolades and fervent requests from both enthusiasts and mixologists, Bulleit Frontier Whiskey is ecstatic to announce the triumphant return of its illustrious 12-Year-Old American Straight Rye Whiskey. Winner of the esteemed 2019 San Francisco World Spirits Competition Gold Medal, this revival is a testament to the enduring legacy of Bulleit's commitment to crafting exceptional spirits.
At the heart of this revival lies a dedication to quality and tradition. The 12-Year-Old Rye stands as a distinguished extension of Bulleit's renowned Rye Whiskey line, a cornerstone of American spirits culture. With a mash bill boasting an impressive 95% rye and 5% malted barley, this expression represents a pinnacle of craftsmanship and innovation. Each drop is aged to perfection in virgin charred American white oak barrels for no less than 12 years, incorporating select barrels aged up to an astonishing 17 years. The result? A symphony of flavors that dance across the palate, evoking sensations both familiar and novel.
Jesse Damashek, the venerable Senior Vice President of Whiskies & Liqueurs at Diageo, expressed profound pride in the brand's contribution to the rye whiskey renaissance: "Consumers and bartenders alike prefer rye's unique spicy flavor profile which adds a distinctiveness to classic cocktails. At Bulleit, we are proud to have been able to contribute to this fast-growing category ever since we launched our first rye expression in 2011."
Master Blender Andrew MacKay echoed Damashek's sentiments, emphasizing the enduring essence of Bulleit's rye whiskey legacy: "This Bulleit Rye 12-Year-Old release remains true to the rye whiskies we've crafted before. The rye spicy character shines through the age of the whiskies and balances with those mature, elevated, and well-rounded flavors that originate from hand-selected barrels up to 17 years old."
Delving into the sensory experience, the 12-Year-Old Rye tantalizes with a bouquet of aromas, ranging from delicate fruitiness to robust woody-oak, intertwined with floral and vanilla-spice undertones. Bottled at a bold 92 proof (46% ABV), its semi-sweet, clean palate captivates the senses, culminating in a gratifying finish adorned with hints of woody vanilla spice.
With a manufacturer's suggested retail price of $54.99 for a 750ml bottle, Bulleit Rye 12-Year-Old is a rare gem accessible to discerning enthusiasts nationwide, excluding Maine. Encased in the iconic Bulleit bottle, adorned with a vibrant all-green label proudly showcasing its 12-year-old age statement, each bottle is a testament to the brand's unwavering dedication to excellence.
As you embark on your journey with Bulleit Rye 12-Year-Old, the brand extends a gentle reminder to savor each sip responsibly, ensuring a harmonious blend of enjoyment and moderation. Embrace the legacy, indulge in the craftsmanship, and raise a glass to the timeless allure of Bulleit Frontier Whiskey's 12-Year-Old Rye. Cheers to tradition, innovation, and the enduring spirit of American whiskey.
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About Bulleit Whiskey
Bulleit Bourbon is a popular American whiskey known for its high-rye content and distinctive flavor profile. The brand traces its roots back to the 1830s when Augustus Bulleit, a tavern keeper and distiller, began producing his own whiskey recipe in Kentucky. While Augustus's whiskey-making legacy was interrupted, his great-great-grandson, Tom Bulleit, resurrected the family tradition in the late 20th century, launching Bulleit Bourbon in 1987.
Bulleit Bourbon is recognized for its unique mash bill, which contains a higher proportion of rye than traditional bourbon recipes. This high-rye content contributes to the whiskey's bold and spicy character, distinguishing it from other bourbons on the market. The brand's commitment to quality and craftsmanship is evident in its production process, which includes aging the whiskey in new charred American oak barrels to impart rich flavors and complexity.
In addition to its flagship bourbon expression, Bulleit offers a range of whiskey variations, including Bulleit Rye, Bulleit Bourbon Barrel Strength, and limited-edition releases. Each expression is crafted with the same attention to detail and adherence to the brand's signature flavor profile, providing whiskey enthusiasts with a variety of options to explore.
Bulleit Bourbon's distinctive packaging, featuring an embossed frontier-style label and a distinctive bottle shape, reflects the brand's Old West heritage and evokes a sense of rugged Americana. The brand's marketing often emphasizes its connection to frontier spirit and adventure, appealing to consumers seeking an authentic and bold whiskey experience.
Bulleit Bourbon has garnered numerous awards and accolades over the years, solidifying its reputation as a respected player in the American whiskey market. Whether enjoyed neat, on the rocks, or in classic cocktails like the Old Fashioned or Manhattan, Bulleit Bourbon offers a versatile and satisfying drinking experience for whiskey enthusiasts of all stripes.
