The James B. Beam Distilling Company has unveiled an exciting new addition to its esteemed lineup of Booker’s Bourbon, introducing "The Reserves" series. This annual limited-edition release pays tribute to Booker Noe, the sixth-generation Master Distiller and a legendary figure in the bourbon industry, known for revolutionizing American whiskey with his innovative approach to small-batch bourbon. The first release of this series, Booker’s Bourbon The Reserves 2024, marks a significant moment for the brand, being the first major innovation since 2019.
Image credit: James B. Beam Distilling Company
Freddie Noe, the eighth-generation Master Distiller and Booker Noe’s grandson, is the driving force behind The Reserves. Freddie has taken on the responsibility of preserving and honoring his grandfather’s legacy while also infusing his own expertise and vision into the bourbon-making process. He believes that The Reserves series embodies the kind of bourbon his grandfather would have created if he were still alive today.
The Reserves 2024 edition is a blend of eight different bourbons, each aged between eight and fourteen years in various warehouses. This blend is meticulously crafted, with the barrels selected for their unique aging characteristics and the complexity they bring to the final product. Unlike the regular Booker’s releases, which are already known for their robust and intense flavors, The Reserves uses older barrels and is produced in even smaller quantities. This approach results in a bourbon that is not only rare but also rich in flavor, offering a deeper and more layered tasting experience.
The aging process for this release is particularly noteworthy, with barrels aged across eight different warehouses, each contributing to the bourbon’s distinctive flavor profile. The barrels used include:
- 8 Years, 2 Months, 12 Days on the 4th floor of warehouse G
- 8 Years, 5 Months, 19 Days on the 5th floor of warehouse I
- 8 Years, 5 Months, 20 Days on the 5th floor of warehouse Z
- 9 Years, 2 Months, 3 Days on the 5th floor of warehouse Q
- 9 Years, 2 Months, 4 Days on the 6th floor of warehouse J
- 9 Years, 5 Months, 18 Days on the 7th floor of warehouse H
- 10 Years, 3 Months, 2 Days on the 4th floor of warehouse X
- 14 Years, 4 Months, 16 Days on the 6th floor of warehouse I
These barrels, drawn from different parts of the rackhouses, reflect Booker Noe’s original vision of using the "center cut" of the rackhouse to achieve the deepest and most intense flavors. The result is a bourbon that is uncut, unfiltered, and bottled at cask strength, staying true to the Booker’s tradition of creating bold and full-flavored whiskey.
On the nose, Booker’s Bourbon The Reserves 2024 offers notes of dried fruit combined with a nuanced brown sugar sweetness. The taste is complex, with rich vanilla flavors accented by hints of charred oak, creating a harmonious blend that bourbon enthusiasts will appreciate. The finish is full-bodied, leaving long-lasting notes of baking spices that linger on the palate.
With a proof of 125.9 and priced at $129.99, this release is expected to be in high demand, especially given its limited availability. It will be distributed nationwide in extremely limited quantities, making it a coveted addition to any bourbon lover’s collection.
The introduction of The Reserves series is more than just a new product launch; it’s a celebration of the legacy of Booker Noe and the continued innovation within the Noe family. Freddie Noe’s commitment to honoring his grandfather’s methods while also exploring new possibilities in bourbon-making is evident in this new series. As bourbon continues to grow in popularity, The Reserves series stands as a testament to the enduring influence of Booker Noe and the evolving artistry of American whiskey.
For those eager to get their hands on a bottle of Booker’s Bourbon The Reserves 2024, it’s recommended to stay tuned to updates from the distillery via their official channels on Instagram and their website, as this limited-edition bourbon is sure to sell out quickly.
About Booker’s Bourbon
Booker’s Bourbon is a highly esteemed small-batch bourbon that stands out for its bold flavors, unfiltered nature, and high proof. It is part of the Jim Beam Small Batch Collection, which also includes Knob Creek, Baker’s, and Basil Hayden’s. Introduced in 1988 by Booker Noe, the sixth-generation master distiller of the Beam family, Booker’s was one of the first bourbons to be marketed as small-batch, paving the way for the craft bourbon movement that followed.
Booker Noe created Booker’s Bourbon as a personal selection, initially intended to be a special gift for friends and family. The bourbon quickly gained a following for its intense and full-bodied character, leading to its wider release. What sets Booker’s apart from many other bourbons is that it is bottled straight from the barrel, uncut and unfiltered. This means that it retains all of the natural flavors and characteristics developed during the aging process, resulting in a robust and complex bourbon that often ranges between 120 and 130 proof.
The flavor profile of Booker’s Bourbon is rich and layered, with deep notes of vanilla, caramel, and oak, complemented by hints of spice, fruit, and smoky undertones. The high proof gives it a warm, lingering finish that appeals to those who appreciate a strong, uncompromising bourbon. Each batch of Booker’s is carefully selected by the master distiller and is typically aged between 6 to 8 years, though the exact age may vary depending on when the bourbon is deemed ready for bottling.
In addition to its rich flavor, Booker’s is known for its distinctive packaging. Each bottle is labeled with details about the specific batch, including the age and proof, and is packaged in a wooden box that reflects the bourbon’s handcrafted nature. The release of Booker’s Bourbon is often accompanied by a story or theme that pays homage to the traditions and values of Booker Noe and the Beam family.
Over the years, Booker’s has maintained its reputation as one of the most respected bourbons in the market. It has won numerous awards and remains a favorite among whiskey connoisseurs for its boldness and authenticity. The brand continues to honor Booker Noe’s legacy, offering a bourbon that is as much about the craft of whiskey-making as it is about the experience of enjoying a truly exceptional spirit.
In summary, Booker’s Bourbon is a standout in the world of small-batch bourbons, known for its unfiltered, high-proof character and rich, complex flavor. Created by a master distiller with deep roots in Kentucky’s bourbon heritage, Booker’s remains a benchmark for quality and craftsmanship in the bourbon industry. Whether sipped neat or with a splash of water, Booker’s offers a robust and memorable bourbon experience.
About Beam Suntory
Beam Suntory is one of the world's leading spirits companies, known for its extensive portfolio of iconic brands and a rich heritage that spans centuries. Formed in 2014 through the merger of Beam Inc. and Suntory Holdings Limited, the company boasts a diverse range of spirits, including whiskey, tequila, vodka, rum, and liqueurs. Beam Suntory's portfolio includes renowned brands such as Jim Beam, Maker's Mark, Knob Creek, Laphroaig, Yamazaki, and Courvoisier, among many others, each with its own unique story and heritage.
With a presence in over 200 countries and territories worldwide, Beam Suntory is committed to delivering exceptional quality and craftsmanship in every bottle. The company's dedication to innovation and tradition is evident in its wide range of products, which cater to a variety of tastes and preferences. From small-batch bourbons to single malt Scotch whiskies, Beam Suntory's brands offer something for every whiskey enthusiast and spirit connoisseur.
Beyond its commitment to quality spirits, Beam Suntory is also dedicated to corporate responsibility and sustainability. The company strives to minimize its environmental footprint and make a positive impact on the communities where it operates through initiatives focused on responsible sourcing, environmental conservation, and community engagement.
Overall, Beam Suntory stands as a global leader in the spirits industry, celebrated for its diverse portfolio of iconic brands, commitment to quality and craftsmanship, and dedication to making a positive impact on the world. Whether enjoyed neat, on the rocks, or in cocktails, Beam Suntory's spirits offer a taste of tradition and a memorable drinking experience for enthusiasts and consumers around the globe.
