Booker’s Bourbon has just released its third batch for 2024, dubbed the "Master Distiller’s Batch," and bourbon enthusiasts are already buzzing about it. This new release pays tribute to a legendary group of distillers, including Booker Noe, who was instrumental in reviving America’s love for bourbon in the late 20th century. Created under the guidance of seventh-generation Beam family Master Distiller Fred Noe, this batch highlights the history and craftsmanship of bourbon-making, all while celebrating those who have shaped the industry into what it is today.
Image credit: Jim Beam
A Tribute to Master Distillers
The Booker’s Batch 2024-03 “Master Distiller’s Batch” is a nod to the individuals who revolutionized the role of the Master Distiller, transforming it from simply running a distillery to becoming ambassadors for bourbon around the world. Fred Noe spoke about these key figures, describing how they elevated the role, turning Master Distillers into celebrities in their own right. “They made the job as big as they were,” Fred said, reflecting on the immense influence his mentors, including his father Booker Noe, had on him. These distillers not only taught Fred the intricacies of whiskey-making but also helped rebuild the bourbon industry in the late 80s and early 90s when interest in the spirit had dwindled.
This special batch serves as an homage to these distillers, who set the stage for modern bourbon's success and left a lasting legacy that Fred Noe is proud to carry on.
The Making of the Master Distiller’s Batch
Image credit: Jim Beam
Booker’s Master Distiller’s Batch is a carefully crafted blend of bourbons distilled on two separate production dates and aged in four different warehouses. Interestingly, a large portion of the whiskey in this batch was distilled on December 7th, 2016, which happens to be Booker Noe's birthday. This connection further solidifies the personal touch and historical significance of the batch.
The aging process took place across four distinct locations:
- 10% of the bourbon was aged on the 6th floor of 7-story warehouse Z.
- 11% came from the 6th floor of 7-story warehouse 1.
- 42% was stored on the 6th floor of 7-story warehouse 3.
- 37% matured on the 3rd floor of 9-story warehouse J.
These varied storage locations play a crucial role in the bourbon’s flavor development, with different temperatures and humidity levels across the warehouses influencing the aging process. The whiskey was aged for an exact period of seven years, eight months, and seven days before being bottled at a robust 130.3 proof. Such precision in aging ensures the bourbon develops its signature bold and rich character.
Tasting Notes: Bold and Classic Booker’s
Booker’s bourbon is known for its distinctive and powerful flavor profile, and the Master Distiller’s Batch is no exception. It boasts rich aromas of vanilla and spices on the nose, setting the stage for a complex and bold drinking experience. On the palate, drinkers can expect the full-bodied flavor that Booker’s is celebrated for—big, bold, and unmistakably Booker’s.
The high-proof bourbon carries flavors of vanilla beans, caramel, oak, and a mix of baking spices, providing a balance of sweetness and spice. Given its intensity, some experts recommend adding a few drops of water to open up the aromas and mellow the flavors slightly, making for a smoother sipping experience.
The finish is long and delightful, rounding out the bourbon with a lingering warmth that keeps fans coming back for more.
Availability and Pricing
The Master Distiller’s Batch is now available in limited quantities across retailers nationwide. With a suggested retail price of $99.99 for a 750ml bottle, this premium bourbon offers collectors and bourbon lovers a unique opportunity to own a piece of whiskey history. Given the limited nature of each Booker’s batch, bourbon aficionados are encouraged to grab a bottle quickly before it’s gone.
Honoring a Legacy, Savoring the Future
Fred Noe’s Master Distiller’s Batch is more than just another bourbon release—it's a tribute to the figures who built the modern bourbon industry and a celebration of the craftsmanship that continues to define Booker’s. By blending bourbon from multiple production dates and warehouse locations, this batch reflects both the art and science of whiskey-making, while honoring the distillers who turned a regional American spirit into a global phenomenon.
The Master Distiller’s Batch serves as a bridge between the past and present, linking Fred Noe’s heritage with the innovative spirit that drives the bourbon industry today. For those lucky enough to secure a bottle, it offers not only a bold and flavorful whiskey but also a deeper connection to the history of bourbon and the legacy of its makers.
Final Thoughts
Booker’s Batch 2024-03 “Master Distiller’s Batch” is a fitting tribute to the pioneers who shaped bourbon’s modern resurgence. Whether enjoyed neat, with a splash of water, or shared among friends, this limited-edition bourbon stands as a testament to the craftsmanship and passion that go into every bottle of Booker’s. As bourbon continues to rise in popularity, this batch is a reminder of the rich history behind each pour and the individuals who made it all possible. For bourbon lovers and collectors alike, the Master Distiller’s Batch is a must-have addition to any home bar or whiskey collection.
About Booker’s Bourbon
Booker’s Bourbon is a highly esteemed small-batch bourbon that stands out for its bold flavors, unfiltered nature, and high proof. It is part of the Jim Beam Small Batch Collection, which also includes Knob Creek, Baker’s, and Basil Hayden’s. Introduced in 1988 by Booker Noe, the sixth-generation master distiller of the Beam family, Booker’s was one of the first bourbons to be marketed as small-batch, paving the way for the craft bourbon movement that followed.
Booker Noe created Booker’s Bourbon as a personal selection, initially intended to be a special gift for friends and family. The bourbon quickly gained a following for its intense and full-bodied character, leading to its wider release. What sets Booker’s apart from many other bourbons is that it is bottled straight from the barrel, uncut and unfiltered. This means that it retains all of the natural flavors and characteristics developed during the aging process, resulting in a robust and complex bourbon that often ranges between 120 and 130 proof.
The flavor profile of Booker’s Bourbon is rich and layered, with deep notes of vanilla, caramel, and oak, complemented by hints of spice, fruit, and smoky undertones. The high proof gives it a warm, lingering finish that appeals to those who appreciate a strong, uncompromising bourbon. Each batch of Booker’s is carefully selected by the master distiller and is typically aged between 6 to 8 years, though the exact age may vary depending on when the bourbon is deemed ready for bottling.
In addition to its rich flavor, Booker’s is known for its distinctive packaging. Each bottle is labeled with details about the specific batch, including the age and proof, and is packaged in a wooden box that reflects the bourbon’s handcrafted nature. The release of Booker’s Bourbon is often accompanied by a story or theme that pays homage to the traditions and values of Booker Noe and the Beam family.
Over the years, Booker’s has maintained its reputation as one of the most respected bourbons in the market. It has won numerous awards and remains a favorite among whiskey connoisseurs for its boldness and authenticity. The brand continues to honor Booker Noe’s legacy, offering a bourbon that is as much about the craft of whiskey-making as it is about the experience of enjoying a truly exceptional spirit.
In summary, Booker’s Bourbon is a standout in the world of small-batch bourbons, known for its unfiltered, high-proof character and rich, complex flavor. Created by a master distiller with deep roots in Kentucky’s bourbon heritage, Booker’s remains a benchmark for quality and craftsmanship in the bourbon industry. Whether sipped neat or with a splash of water, Booker’s offers a robust and memorable bourbon experience.
About Beam Suntory
Beam Suntory is one of the world's leading spirits companies, known for its extensive portfolio of iconic brands and a rich heritage that spans centuries. Formed in 2014 through the merger of Beam Inc. and Suntory Holdings Limited, the company boasts a diverse range of spirits, including whiskey, tequila, vodka, rum, and liqueurs. Beam Suntory's portfolio includes renowned brands such as Jim Beam, Maker's Mark, Knob Creek, Laphroaig, Yamazaki, and Courvoisier, among many others, each with its own unique story and heritage.
With a presence in over 200 countries and territories worldwide, Beam Suntory is committed to delivering exceptional quality and craftsmanship in every bottle. The company's dedication to innovation and tradition is evident in its wide range of products, which cater to a variety of tastes and preferences. From small-batch bourbons to single malt Scotch whiskies, Beam Suntory's brands offer something for every whiskey enthusiast and spirit connoisseur.
Beyond its commitment to quality spirits, Beam Suntory is also dedicated to corporate responsibility and sustainability. The company strives to minimize its environmental footprint and make a positive impact on the communities where it operates through initiatives focused on responsible sourcing, environmental conservation, and community engagement.
Overall, Beam Suntory stands as a global leader in the spirits industry, celebrated for its diverse portfolio of iconic brands, commitment to quality and craftsmanship, and dedication to making a positive impact on the world. Whether enjoyed neat, on the rocks, or in cocktails, Beam Suntory's spirits offer a taste of tradition and a memorable drinking experience for enthusiasts and consumers around the globe.