The James B. Beam Distilling Co., nestled in the heart of Clermont, Kentucky, has rolled out an exciting lineup of events for 2025 that’s sure to draw bourbon enthusiasts and curious travelers alike. With a rich history spanning over two centuries and eight generations of the Beam family, this iconic distillery is more than just a place where world-famous bourbon is crafted—it’s a living testament to Kentucky’s whiskey-making legacy. The 2025 event schedule promises immersive experiences, from exclusive tastings to lively celebrations, all designed to bring guests closer to the heart of bourbon culture. Whether you’re a seasoned whiskey aficionado or just dipping your toes into the world of bourbon, there’s something for everyone at the Beam family’s homeplace.
The distillery, located at 568 Happy Hollow Rd, Clermont, KY, has long been a cornerstone of the Kentucky Bourbon Trail, producing nearly half of the world’s bourbon, including household names like Jim Beam, Knob Creek, and Basil Hayden. In 2025, the James B. Beam Distilling Co. is stepping up its game with a packed calendar that showcases its heritage, craftsmanship, and passion for welcoming guests. “We’re thrilled to offer new ways for people to connect with our family’s story and our brands,” said Alex Bowie, Director of Homeplace Experiences, in a recent statement. Here’s a deep dive into what’s on tap for 2025, with events that promise to make every visit unforgettable.
Kicking Off Derby Season with Horses + Heritage: A Beam Bourbon Social
On May 1, 2025, the James B. Beam Distilling Co. will launch its event season with a bang during the Horses + Heritage: A Beam Bourbon Social. Timed perfectly to coincide with the excitement of Derby weekend, this event invites guests to soak in the festive spirit of Kentucky. Held at the distillery’s picturesque campus, the social will feature Kentucky-inspired dishes crafted by the talented team at The Kitchen Table, the distillery’s on-site restaurant known for its soulful, locally sourced cuisine. Guests can expect to sip on expertly mixed signature cocktails and sample specialty bourbons from the Beam portfolio, all while enjoying live music from the band Small Time Napoleon. The relaxed, welcoming vibe of this event makes it a perfect way to kick off a weekend of bourbon and horse-racing fun.
Oaked: A Taste of Beam – A Flavor-Filled Adventure
The following day, May 2, 2025, brings Oaked: A Taste of Beam, a unique, self-guided experience that’s all about discovering the bold flavors and traditions of Beam’s bourbon-making legacy. Unlike a traditional tour, this event lets guests explore the distillery’s homeplace at their own pace, with six distinct stops around the campus. Each stop offers tastings of limited-release bourbons, creative cocktails, and interactive activations that bring the Beam story to life. From 10 a.m. to 3 p.m., visitors can start their journey whenever they choose, with the campus buzzing with live music, additional tastings, and plenty of opportunities to mingle. Those who complete all six stops will unlock exclusive access to limited-edition items and souvenirs, making this a must-do for collectors and bourbon lovers alike.
Smoke + Oak: A Bourbon and BBQ Feastival
For those who love the smoky, savory pairing of bourbon and barbecue, Smoke + Oak: A Bourbon + BBQ Feastival is not to be missed. Scheduled for May 20 and October 7, 2025, this event takes place at the secluded Knob Creek House, a historic site on the distillery’s property. Guests will be transported to this exclusive location for a scenic dinner that combines rare and exclusive bourbon tastings with barbecue infused with Beam’s signature bourbons. Chef Brian Landry, known for his culinary expertise at The Kitchen Table, will lead live barbecue exhibitions, showcasing how Beam’s bourbons elevate classic dishes. The intimate setting and focus on new bourbon releases make this event a highlight for anyone looking to indulge in Kentucky’s finest flavors.
Noe The Craft: A Deep Dive into Bourbon Heritage
On September 9 and November 18, 2025, the distillery will host Noe The Craft: 230 Years of The Beam Family Legacy, an after-hours experience that celebrates the artistry and history of the Beam family. This exclusive event offers a rare glimpse into the meticulous craftsmanship that has defined the distillery for over two centuries. Led by Master Distillers Fred and Freddie Noe, guests will explore the Beam family’s 230-year legacy through stories, tastings, and behind-the-scenes insights. The intimate, curated nature of Noe The Craft makes it a perfect choice for those who want to connect with the heart and soul of bourbon-making in a meaningful way.
Clermont Supper Club: A Taste of New Releases
Throughout 2025, the Clermont Supper Club will offer a series of unforgettable evenings at The Kitchen Table Restaurant, where guests can join Master Distillers Fred and Freddie Noe for a front-row seat to the latest bourbon releases. Each dinner features a carefully crafted menu of Beam-inspired fare, paired with unique cocktails and pours from the distillery’s extensive portfolio. After dinner, guests can purchase limited-edition offerings and merchandise at The American Outpost, the distillery’s retail space. The 2025 Clermont Supper Club dates and themes are:
- May 14: New Little Book Chapter
- June 12: National Bourbon Week
- July 17: 2025 Jim Beam Lineage Batch 2
- August 21: Baker’s (13 + High Rye)
- September 4: New Booker’s + Little Book Expressions
- October 16: New Hardin’s Creek Series
- November 20: New Knob Creek Expression
- December 11: The Holiday Edition (2025 Distiller Share Line-Up)
These dinners are a fantastic opportunity to taste cutting-edge bourbons while hearing behind-the-scenes stories from the Noe family, making each event a blend of education, flavor, and Kentucky hospitality.
Plan Your Visit: Tickets and Tips
All of these events are ticketed, and with limited capacity for many of these experiences, early booking is a must. Tickets can be purchased through the distillery’s website at beamdistilling.com/distillery-events. While the distillery’s tours and tastings are restricted to guests aged 21 and older, the grounds and The Kitchen Table Restaurant are open to visitors of all ages, making it a welcoming destination for families and groups. The distillery is open Wednesday through Sunday from 9:00 a.m. to 5:30 p.m. EST, with The Kitchen Table serving lunch from 11:00 a.m. to 5:00 p.m. (4:00 p.m. on Sundays).
The James B. Beam Distilling Co. is located just 30 minutes from Louisville at 568 Happy Hollow Rd, Clermont, KY 40110, making it an easy day trip for those exploring the Kentucky Bourbon Trail. For those planning a visit, the distillery recommends wearing closed-toe shoes for safety, as it’s a fully operational facility. Photography is encouraged, and the campus is ADA-compliant, ensuring accessibility for all guests.
Why 2025 Is the Year to Visit
The James B. Beam Distilling Co. has always been a must-visit for bourbon lovers, but 2025’s event calendar takes the experience to new heights. With a mix of lively socials, intimate dinners, and hands-on explorations of bourbon craftsmanship, there’s something for every type of visitor. Whether you’re drawn to the music and cocktails of Horses + Heritage, the self-guided adventure of Oaked, the smoky flavors of Smoke + Oak, the heritage of Noe The Craft, or the exclusive tastings of the Clermont Supper Club, you’ll leave with a deeper appreciation for the Beam family’s legacy and the art of bourbon-making.
For bourbon enthusiasts, collectors, or anyone looking for a memorable Kentucky experience, the James B. Beam Distilling Co.’s 2025 events are not to be missed. Book your tickets early, pack your curiosity, and get ready to raise a glass with the First Family of Bourbon in Clermont.
