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Most people who make the drive from Louisville out to Loretto have the same story to tell afterward. They walked the grounds, watched the bottles get dipped in red wax, bought something in the gift shop, and headed back down the road with a decent afternoon behind them. It is a good trip. Thousands

The Borders Distillery Closes Its Workshop Series with 'Deep Time,' a Whisky Rooted in Science, Soil, and Seven Years of Spirit There is a particular kind of anticipation that builds around a distillery still waiting to release its first single malt. Every bottle that comes before it carries doubl

The 2026 North American Bourbon and Whiskey Competition: Everything You Need to Know About the 12th Annual Showdown Every summer, when the heat builds over Colorado's Front Range and the bourbon industry's attention turns toward the Rocky Mountains, one competition quietly assembles the most rigor

Summer in Kentucky has always meant heat, humidity, and the smell of aging whiskey drifting off the warehouses along the Kentucky River. This year, Buffalo Trace Distillery is giving that familiar scene a new twist. The historic Frankfort operation has announced a brand-new event called Camp Buffal

Indiana's Most Iconic Fox Gets His Own Whiskey — Again He has presided over decades of power dinners, championship celebrations, and quiet weeknight steaks from his perch inside one of the Midwest's most storied restaurants. He has watched governors, athletes, and business titans come and go. And

Crown Royal Bets a Nation Still Knows How to Show Up Crown Royal has rolled out a new brand platform called "Bring It," and the idea behind it is pretty simple once you break it down. It's not about one bar, one city, or one group of people. It's about what happens when regular folks show up and a

The City That Invented the Drink Knows How to Celebrate It Louisville, Kentucky has never been shy about its relationship with bourbon. The city that sits at the heart of America's whiskey country has built an entire identity around the spirit, and every June, that identity gets put on full displa

Garrison Brothers Distillery doesn't chase numbers. The team in Hye, Texas, has never been the type to slap an age statement on a bottle just because the market says it sells. So when the 2026 release of Balmorhea arrives with a decade of Texas heat behind it, that's not a marketing decision — it's

Owensboro, Kentucky has been quietly building something serious. What started as a regional gathering centered on barbecue and good times has been steadily transforming into one of the more legitimate bourbon events on the national calendar — and this year, the BBQ & Barrels Bourbon Experience

Four Branches Bourbon has earned a spot among the top ten finalists in the Fox Business Made in America Small Business Awards — a national competition that puts American-made brands in front of one of the country's largest business audiences. Public voting opened April 13 and runs through Apri