J. Rieger & Co. and Sporting Kansas City have teamed up once again, this time unveiling a special bourbon label that's sure to delight fans of both the distillery and the soccer club. The new label, announced today, features J. Rieger & Co.'s acclaimed Straight Bourbon Whiskey, a blend aged four to five years known for its aromatic hints of cherry, complemented by notes of vanilla and oak.
Image credit: J. Rieger & Co.
What makes this release unique is its homage to Sporting Kansas City's heritage, particularly their origins as the Kansas City Wiz. The label design incorporates elements from the team's new third jersey, celebrating not only their roots but also the passionate culture of their supporters.
This collaboration marks the fourth edition in the ongoing partnership between J. Rieger & Co. and Sporting Kansas City. Limited to just 1,000 collectible 750 ml bottles, it's a rare opportunity for fans and bourbon enthusiasts alike. The bottles will be exclusively available at the J. Rieger & Co. distillery starting Wednesday, coinciding with a special watch party at The Atrium, where attendees can enjoy live music from a DJ and discounted drinks until the final whistle.
Sporting Kansas City, a founding member of Major League Soccer since its inception in 1996 as the Kansas City Wiz, holds a cherished place in the city's sports history. The partnership with J. Rieger & Co. since 2019 has been a spirited celebration of their shared Kansas City roots, marked by unique bottlings, cocktails, and community events.
Established in 1887 in Kansas City's West Bottoms district, J. Rieger & Co. has become a local icon, now located in the historic Electric Park area. Their distribution spans the nation, but their heart remains in Kansas City, where they continue to innovate and collaborate with local partners like Sporting KC.
For fans, collectors, and anyone who appreciates a good bourbon, this limited-edition release not only commemorates Sporting Kansas City's legacy but also celebrates the rich cultural tapestry of Kansas City itself. Whether you're a longtime supporter of the team or simply a bourbon aficionado, this collaboration promises a taste of history and community spirit in every sip.
