Rebel Bourbon, a distinguished name in the bourbon industry and the Official Bourbon of Richard Childress Racing (RCR), has announced a unique addition to its lineup: the Kyle Busch 108 Single Barrel Bourbon. This limited-edition release marks a collaboration between the Bardstown, Kentucky-based bourbon producer and NASCAR champion Kyle “Rowdy” Busch. The partnership celebrates Rebel’s sponsorship of RCR and brings bourbon enthusiasts a product tailored to embody both craftsmanship and a rebellious spirit.
A Bourbon Tailored by a NASCAR Champion
Kyle Busch, a two-time NASCAR Cup Series Champion, played a direct role in the creation of this special release. Each barrel used for the Kyle Busch 108 Single Barrel Bourbon was personally selected by Busch, ensuring a distinct flavor profile that aligns with his bold personality. Bottled at 108 proof (54% ABV), the bourbon reflects Rebel’s legacy of wheated recipes dating back to 1849.
The bourbon is aged for four years, resulting in a robust and smooth profile with subtle spicy notes. Its high-proof bottling not only pays homage to Rebel Bourbon's sponsorship of RCR but also symbolizes the dynamic energy of Kyle Busch’s racing career.
Distinctive Packaging and Nationwide Availability
Collectors and fans will appreciate the detailed craftsmanship on every bottle. The front label prominently displays the unique barrel number selected by Busch, along with proof details and the aging date. Additionally, each bottle is adorned with Busch’s signature, his car number, and the RCR logo.
An exclusive allocation of 5,000 cases, with six bottles per case, has been distributed nationwide. The bourbon is priced at a suggested minimum retail price of $39.99 for a 750mL bottle, making it accessible to bourbon enthusiasts and Kyle Busch fans alike.
Rebel Bourbon’s Vision: Innovation and Celebration
Philip Lux, Rebel Bourbon’s brand manager, described the collaboration as a reflection of the brand’s core philosophy: living against the grain and embracing individuality. "We wanted to do something we've never done before, and KB 108 is the perfect answer," Lux stated. The barrels were hand-selected with guidance from Master Distiller John Rempe, ensuring that each bottle delivers a flavor profile as bold as the racing legend it honors.
Kyle Busch echoed this sentiment, sharing his enthusiasm for the project. “This sponsorship is about living life with a rebellious spirit. I had fun picking barrels on my own terms for this special limited-edition release,” Busch said. He expressed pride in lending his name to a product that combines the traditions of bourbon making with his own adventurous spirit.
Rebel Bourbon’s NASCAR Connection
The partnership between Rebel Bourbon and RCR extends beyond the bourbon itself. The Kyle Busch 108 Single Barrel release coincides with Rebel’s sponsorship of the No. 8 Chevrolet, driven by Busch in select NASCAR Cup Series races. To further celebrate this collaboration, the No. 8 Chevrolet features a custom paint scheme inspired by the American white oak barrels used in crafting Rebel Bourbon. The design serves as a nod to the brand’s dedication to craftsmanship and its connection to the sport.
Fans can catch Busch behind the wheel of the No. 8 Rebel Bourbon Chevrolet in key events, including the upcoming EchoPark Automotive Grand Prix on March 2 in Austin, Texas.
A Legacy of Quality: About Rebel Bourbon and Luxco
Rebel Bourbon, crafted at Lux Row Distillers in Bardstown, Kentucky, is part of Luxco’s extensive portfolio. Luxco, founded in St. Louis in 1958, has a long history of producing high-quality spirits and operates as the Brands Division of MGP Ingredients, Inc. (Nasdaq: MGPI). Luxco’s brands include an array of award-winning bourbons, tequilas, and other spirits from its distilleries in Kentucky, Indiana, and Mexico.
About Richard Childress Racing
Richard Childress Racing, established in 1969, is a powerhouse in the motorsport world. With over five decades of racing excellence, RCR has accumulated more than 200 victories and 16 championships, including six in the NASCAR Cup Series with legendary driver Dale Earnhardt. The organization fields teams in both the NASCAR Cup Series and NASCAR Xfinity Series, including Kyle Busch’s No. 8 Chevrolet and Austin Dillon’s No. 3 Chevrolet.
A Toast to Rebellion
The Kyle Busch 108 Single Barrel Bourbon is more than just a bottle of bourbon; it’s a celebration of individuality, craftsmanship, and the rebellious spirit that both Rebel Bourbon and Kyle Busch represent. With its nationwide release, fans of bourbon and NASCAR alike have the opportunity to savor a product that blends tradition with bold innovation.
