Kentucky-based Rebel Bourbon is the official bourbon of Richard Childress Racing, the No. 8 Chevrolet, and two-time NASCAR Cup Series Champion Kyle Busch, Bardstown. With more opportunities planned for the 2025 season, including a new Rebel paint scheme, Rebel Bourbon returns to RCR after a successful debut year in 2024 and amplifies the fan experience as a multi-race principal sponsor. Starting with the EchoPark Automotive Grand Prix in Austin, Texas on Sunday, March 2, Busch will compete in a few NASCAR Cup Series races in the No. 8 Rebel Bourbon Chevrolet.
"We can't wait to keep the excitement going in 2025 after connecting with thousands of Rebel, Kyle Busch and RCR fans last season who have a rebellious spirit and live against the grain. We're building on the success of year one with a lot more in store for fans at the track, in race markets and at retail plus a lot of interactive social content in year two." ~ Philip Lux, brand manager for Rebel Bourbon
There will be a brand-new full Rebel Bourbon wrap on Busch's No. 8 Chevrolet. The award-winning Rebel Bourbon's workmanship is honored in the design. The top portion of the automobile has a gorgeous wood-grain design on the roof and hood, which were inspired by American oak Rebel Bourbon barrels. The bottom half has dark images designed to mimic the char inside the barrels, which is what gives Rebel Bourbon its distinctive color and very strong flavor as it ages. Throughout the 2025 racing season, Busch's jersey, helmet, and other components will all feature the Rebel branding, which is loud and proud.
"Rebel Bourbon did a tremendous job of promoting the partnership in their inaugural season. The authentic connection between Rebel Bourbon and RCR allows us to showcase our shared core values and celebrate our rebel spirit. We are excited to expand their program during the 2025 season and look forward to building on the established momentum." ~ Torrey Galida, president of Richard Childress Racing
Rebel Bourbon and Richard Childress Racing remind everyone 21 and older to drink responsibly – and never drink and drive.
