Mr. & Mrs. Bourbon announced a unique celebrity partnership with October London, a recording artist on Death Row Records and a GRAMMY-nominated R&B performer. The October London x Mr. & Mrs. Bourbon partnership presents a unique, high-end limited edition expression that captures the audacious essence of music and the lengthy history of bourbon distillation. This partnership demonstrates a common dedication to both innovation and heritage.
Image credit: Mr. & Mrs. Bourbon
October London has a strong background in musical storytelling and this relationship is a celebration of skill and craftsmanship that goes beyond the realms of spirits and music. In order to create a product that captures his journey and unique artistic vision, October London has partnered with Mr. & Mrs. Bourbon, drawing on his love of music and the creative energy that drives his distinctive sound.
“This collaboration represents much more than just a bottle of bourbon to me. It's about honoring the artistry that goes into both music and bourbon. Just like in music, the process of creating something as complex and refined as bourbon is a journey. It’s about blending tradition with innovation, and I’m proud to be part of this with Mr. & Mrs. Bourbon.” ~ October London
The collaborated spirit is a Kentucky-made wheated bourbon which was produced in 2018 and matured for six years, giving it a sweet flavor and a smooth, rich 100 proof character that is ideal for drinking. Warm earthy tones are accompanied by caramel, vanilla, and toffee flavors. The effort and focus on detail that October London is known for in his music are reflected in this distinctive combination. The bottle's design, which combines contemporary flair with vintage sophistication, embodies October's distinctive aesthetic.
Image credit: Mr. & Mrs. Bourbon
“October London embodies the same passion and authenticity that we pour into every bottle of bourbon. Our bourbon, much like his music, is an expression of the soul. Together, we’ve created something for bourbon enthusiasts and fans alike to enjoy and share with loved ones. This collaboration represents an unparalleled element of style and October has been involved at every level of this process.” ~ Russ Smith, CEO and Founder of Mr. & Mrs. Bourbon Company
This bourbon partnership will be released in conjunction with October London's much awaited headline tour, "October Nights," which is scheduled to begin in the spring of 2025. Throughout the trip, the bourbon will be a major focus at a few events and locations.
Priced at $100, the October London x Mr. & Mrs. Bourbon collaboration is available later this spring only online at octobersbourbon.com.
