In the heart of Texas Hill Country, where the air carries hints of oak and ambition, a new kind of team spirit is pouring out. Garrison Brothers Distillery has teamed up with the San Antonio Spurs to drop a limited-edition Single Barrel bourbon that's got fans buzzing. This isn't just another bottle on the shelf—it's a nod to the Spurs' throwback City Edition uniforms making a comeback for the 2025-26 season, blending hoops history with straight-up Texas grit.
Picture this: a 94-proof bourbon, aged to perfection, housed in a wax-dipped bottle that screams 1990s Spurs vibe. The colors pop with silver and teal, pulling straight from those iconic uniforms that lit up the court back in the day. And it's not stopping there—the label echoes the City Edition artwork, while a custom branded bag adds that extra touch, striped in teal, orange, and fuchsia for a real Fiesta feel. It's the kind of packaging that makes you want to display it proudly in your man cave, right next to your signed Tim Duncan jersey.
This release kicked off in early December, hitting shelves in the San Antonio area and at the distillery's spot in Hye, Texas. If you're hunting one down, act fast. Only 180 bottles are up for grabs at the Garrison Brothers gift shop on-site, with another 1,200 heading to local spots like Twin Liquors, Spec's, and other retailers around town. At $109.99 a pop, it's positioned as a collector's item, not your everyday pour—but one that promises to elevate game nights or quiet evenings alike.
The story behind this bourbon runs deeper than just a label swap. It stems from a multi-year partnership inked back in 2023, making Garrison Brothers an official partner of the San Antonio Spurs. As part of the deal, fans can hit up the Garrison Brothers Bourbon Bar inside Frost Bank Center, tucked on the north side of the Frost Club. There, during games and events, they're slinging the distillery's whiskeys alongside seasonal cocktails that keep the energy high, whether the Spurs are draining threes or grinding out a win.
Rob Cordes, who goes by the title of head marketing dude at Garrison Brothers Distillery, summed it up best in a recent statement. “Our ongoing partnership with the San Antonio Spurs means a great deal to Garrison Brothers,” he said. “With this new Spurs Single Barrel release, we aim to elevate the fan experience by combining the finest Texas traditions with innovative craftsmanship.”
On the Spurs' side, Frank Miceli, the chief commercial officer for Spurs Sports & Entertainment, echoed that sentiment. “It’s been truly rewarding working on this partnership with Garrison Brothers over the last few years,” Miceli noted. “This special bottle of Texas’ best bourbon honoring the return of our City Edition uniforms and Fiesta colors is just one of the many ways we look to celebrate our local roots and elevate the fan experience alongside great partners like Garrison Brothers.”
Dig a bit further, and you uncover what makes Garrison Brothers stand out in a crowded whiskey world. Founded in 2006 by Dan and Nancy Garrison, this outfit holds the distinction of being the first legal whiskey distillery in Texas. Even more impressive, it's the first outside of Kentucky to go full "corn-to-cork" on bourbon production—meaning they handle everything from grain to glass right there on their 100-acre ranch. Nestled in the rolling Texas Hill Country, the place isn't just a factory; it's a destination. They welcome folks for tours and events, giving visitors a front-row seat to the process that turns local corn into liquid gold.
Over the years, Garrison Brothers has built a solid lineup, now offering nine different bourbon expressions. Their reach stretches across 48 states in the U.S. and into five international markets, proving Texas bourbon can hold its own against the big names from bourbon's traditional heartland. And the proof is in the accolades—they've racked up more than 700 awards for their portfolio, a testament to the hands-on craftsmanship that goes into every batch.
For Spurs loyalists, this bourbon hits different. It's more than a drink; it's a piece of San Antonio pride bottled up. Remember those Fiesta-themed uniforms from the 90s? The ones that captured the city's vibrant spirit with bold colors and energy? This Single Barrel release channels that same essence, turning a simple sip into a courtside memory. Whether you're toasting a victory over the Lakers or just unwinding after a long week, it's got that collectible appeal that makes you think twice about cracking it open too soon.
But let's talk taste for a second—though details on the flavor profile aren't spelled out in the hype, knowing Garrison Brothers' track record, expect notes of caramel, vanilla, and maybe a hint of spice from that Texas heat during aging. At 94 proof, it's got enough kick to stand up in a cocktail or shine neat, perfect for those who appreciate a bourbon that doesn't pull punches.
If you're in Texas or planning a road trip, swinging by the distillery in Hye could be worth it. The ranch setting offers a break from the daily grind, with tours that dive into the distilling process and maybe even a tasting that includes this Spurs gem. For those farther afield, checking local retailers or online stock might snag you one before they're gone—after all, with such limited numbers, these bottles won't linger.
In a world where partnerships often feel forced, this one between Garrison Brothers and the Spurs feels genuine, rooted in shared Texas values. It's about honoring local traditions, from the hardwood to the still, and giving fans something tangible to rally around. So, if you're a guy who's followed the Spurs through ups and downs, or just someone who respects a well-made bourbon, this release might just be the crossover you've been waiting for. Grab it while you can—because like a buzzer-beater, once it's gone, it's history.
