In a move that blends the soul of country music with the spirit of American whiskey, Four Branches Bourbon, a veteran-owned whiskey brand, has named Dillon Carmichael as its newest brand champion. This partnership, announced in May 2025, is more than just a celebrity endorsement—it’s a heartfelt collaboration rooted in shared values of community, service, and honoring those who protect the nation. With Carmichael’s rising star power and Four Branches’ mission-driven ethos, this alliance is poised to make waves in both the music and bourbon worlds while supporting veterans and first responders.
Dillon Carmichael: A Country Music Powerhouse with Deep Roots
Dillon Carmichael, a Kentucky-born singer-songwriter, has been turning heads in the country music scene since his 2018 debut album, Hell On An Angel. His rich, troubadour-style voice has drawn comparisons to legends like Randy Travis, with The New York Times praising his authentic sound. Rolling Stone went further, calling him “country music’s most convincing young star since Chris Stapleton.” Carmichael’s rise has been steady but meteoric, with his songs climbing radio charts and earning him spots on prestigious “Artists to Watch” lists from Billboard, Rolling Stone, Taste of Country, and Pandora.
Hailing from the heart of bourbon country, Carmichael’s Kentucky roots make him a natural fit for Four Branches Bourbon. His music, steeped in storytelling and raw emotion, resonates with the same hardworking, patriotic spirit that defines the brand. As he gears up for a busy summer tour in 2025, Carmichael will bring Four Branches’ message to fans across the country, blending his performances with the brand’s commitment to honoring veterans.
Four Branches Bourbon: A Veteran-Owned Mission in Every Sip
Launched in 2023, Four Branches Bourbon stands out in the crowded whiskey market for its unique origin story. It’s the only spirits company founded by four veterans, each representing a different branch of the U.S. military: Army, Navy, Air Force, and Marines. This diversity is reflected in the brand’s core mission: to craft exceptional bourbon while giving back to the veteran and first responder communities. Since its inception, Four Branches has donated over $420,000 to nonprofits supporting these groups, a testament to its “Serve Honorably. Drink Honorably.” philosophy.
The brand’s inaugural release, The Founders Blend, was crafted under the guidance of Master Distiller Steve Nally, a Hall of Famer in the bourbon world. This blend is more than just a drink—it’s a tribute to the sacrifices of those who serve. Four Branches dedicates a portion of every sale to veteran and first responder charities, ensuring that every sip contributes to a greater cause. The company’s slogan, “Sip to Remember,” encapsulates its goal of keeping the stories of service members alive for future generations.
A Partnership Built on Shared Values
The collaboration between Carmichael and Four Branches Bourbon was a natural fit, according to Rick Franco, co-founder of the brand. In a press release, Franco highlighted the synergy between country music and bourbon, noting that both are “quintessentially American.” But beyond the cultural connection, it’s Carmichael’s dedication to community that sealed the deal. “Dillon’s interest in supporting the community aligns with our mission of raising awareness and funds to support veteran and first responder nonprofits,” Franco said.
For Carmichael, the partnership is personal. “I’m honored and excited to be joining the Four Branches team and work to raise awareness of the mission to honor the heroes among us and raise a glass to those who have served and continue to,” he said. Growing up in Kentucky, where bourbon and patriotism run deep, Carmichael understands the importance of giving back. His role as brand champion will see him amplifying Four Branches’ message during his 2025 summer tour, with fans getting a front-row seat to the brand’s mission.
What Fans Can Expect from the Partnership
Carmichael’s tour will serve as a platform to showcase Four Branches Bourbon and its values. Exclusive pre- and post-show activations will give fans a chance to taste The Founders Blend and learn about the brand’s commitment to veterans. These events will go beyond typical meet-and-greets, offering immersive experiences that highlight the stories of service members and the nonprofits Four Branches supports. Whether it’s a sip of bourbon or a conversation about the brand’s mission, attendees will walk away with a deeper appreciation for both Carmichael’s music and Four Branches’ purpose.
The partnership also promises to bring Four Branches’ message to a wider audience. Carmichael’s growing fanbase, drawn to his authentic sound and relatable lyrics, is the perfect demographic to embrace a brand that celebrates American values. By weaving Four Branches’ story into his performances, Carmichael will help spread the word about the importance of supporting veterans and first responders.
A Legacy of Giving Back
Four Branches Bourbon’s commitment to philanthropy sets it apart in the spirits industry. Since its launch, the brand has raised significant funds for organizations that provide critical support to veterans and first responders. These nonprofits offer services like mental health care, job training, and community reintegration programs, helping heroes transition to civilian life. The $420,000 donated so far is just the beginning—Four Branches plans to continue its giving with every bottle sold.
This focus on impact resonates with Carmichael, whose music often reflects themes of hard work, family, and resilience. By aligning with Four Branches, he’s not just endorsing a product—he’s championing a cause that hits close to home for many of his fans. Together, they’re creating a movement that celebrates the best of America: great music, great bourbon, and a deep respect for those who serve.
Why This Partnership Matters
In an era where celebrity endorsements can feel transactional, the Carmichael-Four Branches partnership stands out for its authenticity. It’s not just about selling bourbon; it’s about telling a story. Four Branches Bourbon is a brand built on the sacrifices of veterans, and Carmichael’s involvement ensures that story reaches new ears. His platform as a rising country star gives him the power to shine a light on issues that matter, from veteran support to the cultural significance of bourbon in American life.
For fans, this partnership offers a chance to engage with a brand that’s making a difference. Whether they’re sipping bourbon at a concert or learning about a veteran nonprofit, they’re becoming part of something bigger. And for Four Branches, Carmichael’s involvement is a way to connect with a younger, broader audience, ensuring the brand’s mission endures.
Looking Ahead
As Dillon Carmichael hits the road in 2025, fans can expect a summer filled with soulful music, smooth bourbon, and a powerful message. Four Branches Bourbon will be there every step of the way, offering a taste of its Founders Blend and a reminder of the heroes it honors. With Carmichael as its brand champion, the company is poised to grow its reach while staying true to its roots.
For those eager to learn more, Four Branches’ website (www.fourbranches.com) offers a deep dive into the brand’s story, its bourbon, and the nonprofits it supports. Whether you’re a country music fan, a bourbon enthusiast, or someone who cares about veterans, this partnership is a reason to raise a glass. Here’s to Dillon Carmichael, Four Branches Bourbon, and the shared mission of serving honorably—on stage, in a bottle, and in the community.
