Brother's Bond Bourbon, a pioneer in high-end American whiskey, and Banfi Vintners, a prominent Italian wine manufacturer and importer of its family-owned exquisite wines, are pleased to announce their strategic sales cooperation. Through this partnership, Banfi will use its vast network and experience to act as Brother's Bond's sales agency in the United States.
With 29 awards and ratings of 90+, Brother's Bond Bourbon, which was co-founded by longtime friends, actors, and whiskey aficionados Ian Somerhalder and Paul Wesley, has rapidly become a pioneer in the whiskey market.
Beyond just having great flavor, Brother's Bond supports farmers who are switching to regenerative practices, restores more than 34 million acres of good soil in the United States, and donates a percentage of its profits to regenerative agriculture with each bottle sold. Brother's Bond furthered their dedication to sustainability in 2024 by launching its first Regenerative Grain bourbon.
“We are excited to welcome Brother’s Bond to our portfolio. Their passion for sustainability, quality and vision aligns with our core values, and we are thrilled to showcase their exceptional quality nationwide. At Banfi, we remain committed to offering distinctive brands with unique stories to tell, and the stars have aligned with Brother’s Bond Bourbon.” ~ Cristina Mariani-May, third-generation family proprietor and CEO of Banfi
"We chose Banfi Vintners as our exclusive U.S. sales partner because they are a prestigious and highly respected family wine company, known for their dedication to quality and tradition. Banfi’s impressive sales expertise, strong on-premise stature, and deep industry relationships match our strategic vision for growth. Their values perfectly align with those of Brother's Bond Bourbon, sharing our principles of excellence and passion for the craft. This collaboration allows us to focus on what we do best: creating exceptional bourbon while reaching more consumers who share our passion for sustainability and quality.” ~ Vincent Hanna, co-founder and CEO of Brother's Bond Distilling Company
Less than a year has passed since Jenn Engel was named Chief Commercial and Strategy Officer. This partnership is a prime example of Engel's ambitious goal to expand the company through strategic portfolio diversification when he joined Banfi. By combining their common ideals of quality, sustainability, and innovation, the two businesses hope to strengthen Brother's Bond's position in the American market.
This collaboration is Banfi's first portfolio expansion in more than 10 years, demonstrating CEO Mariani-May's leadership of her business and her growth-oriented strategy.