Traverse City Whiskey Co. (TCWC) has just introduced two exciting new products: ready-to-serve Old Fashioned cocktails available in 375ml bottles. These cocktails come in two variations, The Original and Cherry, each offering a convenient and delicious way to enjoy a classic drink.
Image credit: Traverse City Whiskey Co.
The Original, priced at $30, uses TCWC's premium six-year bourbon whiskey as its base. Meanwhile, the Cherry version, which costs $20, is made with the company's American Cherry Edition, their best selling whiskey. Both cocktails include homemade simple syrup, bitters, and a hint of citrus, providing a balanced and flavorful experience.
Each 375ml bottle contains enough for eight cocktails. These ready-to-serve Old Fashioneds are designed to be enjoyed chilled, either neat or over ice, and can be garnished with a TCWC Premium Cocktail Cherry, which is sold separately.
Image credit: Traverse City Whiskey Co.
Chris Fredrickson, Co-founder of TCWC, expressed his enthusiasm for the new products, saying, "An Old Fashioned is one of the original classic bourbon cocktails. Our delicious and convenient ready-to-serve Old Fashioned cocktails are handcrafted and ready to pour. They’re a welcome addition to our portfolio of whiskey offerings."
Traverse City Whiskey Co., known as the "Whiskey of the North," has deep roots in the distilled spirits industry, dating back to the late 1800s. The company sources all its grains—corn, rye, and malted barley—from the Midwest. Led by Fredrickson, the distilling team focuses on quality, drawing inspiration from patented techniques developed by Fredrickson’s great-grandfather during the Prohibition era.
These new Old Fashioned cocktails are available online at tcwhiskey.com, at the Stillhouse in Traverse City, and the Outpost in Ferndale. They are also rolling out across various U.S. markets, including Alaska, Arizona, California, Colorado, Connecticut, Delaware, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Michigan, Minnesota, Mississippi, Montana, Nebraska, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Texas, Utah, Washington, Wisconsin, and Washington DC.
For more details, you can visit tcwhiskey.com or follow the brand on social media @tcwhiskey.
About Traverse City Whiskey Co.
Image credit: Traverse City Whiskey Co.
Traverse City Whiskey Co. is a celebrated craft distillery located in Traverse City, Michigan, known for producing a diverse range of high-quality, small-batch whiskies. Founded in 2011 by Chris Fredrickson, along with his partners Jared Rapp and Moti Goldring, the company aims to revive the region’s rich heritage of whiskey production while incorporating modern techniques and a commitment to craftsmanship.
One of the distinctive features of Traverse City Whiskey Co. is its focus on using locally sourced ingredients, particularly corn, rye, and barley grown in Michigan. The company prides itself on its grain-to-glass approach, ensuring that every step of the production process, from milling the grains to distilling and aging the whiskey, is meticulously controlled to produce spirits of exceptional quality.
The distillery offers a variety of whiskies, each with its unique flavor profile. The flagship product, Traverse City Straight Bourbon, is crafted using a traditional recipe and aged in new American oak barrels, resulting in a rich, full-bodied spirit with notes of caramel, vanilla, and spice. Another popular expression is the Traverse City American Cherry Edition, which incorporates locally grown cherries, adding a distinct fruity sweetness to the bourbon.
Traverse City Whiskey Co. also produces a range of rye whiskies, known for their bold and spicy character. The North Coast Rye, in particular, has garnered acclaim for its balanced flavors of cinnamon, clove, and dark fruit, making it a favorite among rye whiskey enthusiasts.
In addition to its core lineup, the distillery frequently releases limited-edition and experimental batches, allowing whiskey aficionados to explore new and innovative expressions. These special releases often feature unique aging processes, barrel finishes, and ingredient combinations, showcasing the distillery's creative spirit and dedication to pushing the boundaries of traditional whiskey-making.
The distillery’s visitor center, located in downtown Traverse City, offers tours and tastings, providing guests with an immersive experience into the world of whiskey production. The tours include a behind-the-scenes look at the distillation process, from the raw grains to the final bottling, and an opportunity to sample a range of products.
Traverse City Whiskey Co. has quickly gained a reputation for its exceptional whiskies and commitment to quality. The company's dedication to using local ingredients, traditional methods, and innovative approaches has made it a standout in the American craft whiskey scene. By combining the rich agricultural heritage of Michigan with a modern, artisanal approach to whiskey-making, Traverse City Whiskey Co. continues to produce spirits that are both rooted in tradition and uniquely reflective of their region.
