Recent News

New Orleans just played host to something the drinks industry has been building toward for two decades. The Tales of the Cocktail Foundation handed out its 20th annual Spirited Awards , and the results give a pretty clear snapshot of where bar culture stands right now — and where it's headed.

Sazerac Just Dropped Three New Canned Cocktails — And One of Them Is Unlike Anything on the Market The company behind Fireball, Buffalo Trace, and BuzzBallz isn't slowing down. On June 23, 2026, Sazerac Company announced the national launch of three new ready-to-drink cocktail brands from its Loui

SirDavis Whisky Lemonade Kit: How Beyoncé's Rye Is Making the Case for Summer Sipping Not every celebrity spirits venture is built on the same foundation. Some are little more than licensing agreements — a famous face on a label, a few social media posts, and a distribution deal that fades quietly

Town Branch Distillery Drops Bourbonola Tropical Style: A Bourbon-Banana Seltzer Rooted in American History Town Branch Distillery has never been a brand content to sit still. Since reopening the century-old Lexington Brewing operation and becoming the first new distillery built in Lexington in ov

Mission Craft Cocktails Inks Exclusive Kentucky Bourbon Deal With Lofted Custom Spirits Just in Time for National Bourbon Day The timing could not have been more deliberate. On June 11, 2026, just three days before the country raises a glass for National Bourbon Day, Mission Craft Cocktails announ

Branch Water: How Bourbon Is Stealing Ranch Water's Summer Crown Every summer, American drinkers go looking for the same thing — something cold, alive with carbonation, and just strong enough to feel intentional. For the past several years, Ranch Water answered that call in a way no other cocktail

Penelope Bourbon has never been particularly shy about pushing into new territory, but the brand's latest move lands squarely at the intersection of two trends reshaping the American whiskey market: the enduring, almost mythological prestige of the Old Fashioned, and the explosive consumer appetite

Bruichladdich and Whitebox Just Changed What a Canned Cocktail Can Be There is a version of the ready-to-drink cocktail that most American drinkers know well — syrupy, low-alcohol, generic, and designed more for shelf appeal than for any real sensory experience. For years, the canned cocktail cate

Espolòn Enters the Extra Añejo Arena With a Double-Cask Tequila That Speaks Directly to Whiskey Drinkers There's a quiet power shift happening on back bars and home liquor shelves across America. Bottles that once sat exclusively in the bourbon and Scotch columns are making room — begrudgingly, in

There's a moment happening in American bars right now that says a lot about where drinking culture stands in 2025. Walk into Ray's, the Brooklyn cocktail bar that's become something of a cultural bellwether, and you won't find a Manhattan on the menu. What you will find, right there in the Martini