In a move that’s got football fans and whiskey lovers buzzing, Gold Bar Whiskey, the San Francisco 49ers’ official whiskey, has teamed up with legendary quarterback Joe Montana to launch a game-changing canned cocktail called the Double Gold. This isn’t just any drink—it’s a bold, refreshing take on the classic whiskey mule, crafted to honor Montana’s iconic legacy and the 49ers’ storied past. Paired with a special Retro Edition bourbon, this release is a touchdown for anyone who appreciates great whiskey and a nod to sports history.
The Double Gold canned cocktail is a smooth yet powerful blend of Gold Bar’s premium whiskey, zesty ginger, tart lime, and a splash of orange juice for a citrusy kick. Clocking in at 8% ABV, it’s got just the right punch to keep the party going, whether you’re tailgating at Levi’s Stadium or kicking back at home. Montana himself gave his stamp of approval, saying it’s made “just the way Joe likes it.” Each 12-ounce can is more than just a drink—it’s a collectible. A unique QR code on every can lets fans unlock a free vintage-style Joe Montana T-shirt when they visit the Gold Bar Distillery on Treasure Island. It’s a clever way to turn every sip into a keepsake, blending the thrill of fandom with the satisfaction of a well-made cocktail.
This release isn’t just about the cocktail, though. Gold Bar Whiskey is also rolling out a Retro Edition 85-proof straight bourbon to mark the 40th anniversary of the 49ers’ 1985 championship, a defining moment in the team’s history. This limited-edition bourbon, finished in wine casks, delivers a rich, smooth flavor with notes of fruit and spice that linger on the palate. What makes this bottle stand out is its “Necker Koozie,” a detachable drink sleeve inspired by the gold satin jackets Montana and his teammates rocked in the ‘80s. Those jackets, a symbol of Bay Area sports pride, are woven into the fabric of this release, making it a nostalgic tribute to a golden era. The koozie keeps your Double Gold cocktail ice-cold while adding a touch of retro flair to your game-day setup.
Joe Montana, a Hall of Fame quarterback who led the 49ers to four Super Bowl victories, isn’t new to collaborating with Gold Bar Whiskey. Back in 2023, he partnered with the San Francisco-based distillery to launch the Joe Montana Whiskey Collection, a series of limited-edition bottles celebrating his career highlights. That collection featured innovations like “The Patch,” a bottle neck tag with an NFC chip that unlocked exclusive content, including Montana’s recipe for “The Golden Joe” cocktail—a mix of whiskey, orange juice, lime juice, and ginger beer. The Double Gold and Retro Edition build on that partnership, taking it to the next level with a ready-to-drink option and a bourbon that’s as much a collector’s item as it is a drink.
Gold Bar Whiskey’s connection to the 49ers runs deep. As the team’s official whiskey, the brand has carved out a niche by blending top-notch craftsmanship with fan-driven experiences. The Double Gold and Retro Edition are no exception, tapping into the nostalgia of the 49ers’ ‘80s dominance while delivering products that feel fresh and modern. The distillery’s Treasure Island location, housed in a historic building once used by Pan American Airways, adds to the allure. Open six days a week, it offers cocktail classes, tastings, and events with a killer view of the San Francisco skyline. A second location in Alameda is set to open soon, giving fans even more ways to connect with the brand.
The timing of this launch couldn’t be better. With San Francisco gearing up to host the Big Game in 2026, Gold Bar Whiskey is setting the stage for a season of celebration. The Double Gold canned cocktail is already hitting shelves across Northern California, and you can order it nationwide through www.goldbarwhiskey.com. The Retro Edition bourbon will follow in September, giving fans plenty of time to stock up before the next big game. Both products are part of a broader marketing campaign that leans hard into vintage 49ers vibes, from the gold satin jacket-inspired koozie to the Montana-branded T-shirt. It’s a love letter to the Faithful, the die-hard 49ers fans who’ve been with the team through every victory and defeat.
Montana himself is thrilled about the release. “The craftsmanship poured into Double Gold and Retro Edition exemplifies the dedication and passion from the Gold Bar Whiskey team,” he said. “I look forward to seeing fellow whiskey enthusiasts and football fans enjoy these products as much as I do.” That passion shines through in every detail, from the cocktail’s balanced flavors to the bourbon’s wine-cask finish. Whether you’re a lifelong 49ers fan or just someone who appreciates a good drink, these offerings are designed to make every moment feel like a championship win.
For those planning to crack open a can of Double Gold, the experience is as straightforward as Montana’s famous cool-under-pressure playstyle. The cocktail’s light effervescence and citrusy bite make it versatile—enjoy it straight from the can or pour it over ice with a lime wedge for a more polished vibe. The Retro Edition bourbon, meanwhile, is perfect for sipping neat or mixing into your favorite game-day cocktail. Either way, you’re getting a taste of history, crafted with the kind of care that’s made Gold Bar Whiskey a standout in the spirits world.
This dual release is more than just a new product drop—it’s a celebration of legacy, craftsmanship, and the unbreakable bond between a team and its fans. As the 49ers gear up for another season, Gold Bar Whiskey and Joe Montana are giving fans a reason to raise a glass. Whether you’re toasting to past victories or hoping for new ones, the Double Gold and Retro Edition are the perfect way to savor the moment.
