In a groundbreaking move for both sports and spirits, Traveller Blended Whiskey has stepped up to the plate as the Official Whiskey of Major League Baseball (MLB). This multi-year partnership, announced recently, marks the first time a whiskey brand has earned this prestigious title from MLB. Crafted through a unique collaboration between Buffalo Trace Distillery’s Master Distiller Harlen Wheatley and Grammy-winning musician Chris Stapleton, Traveller Whiskey is poised to bring a new level of excitement to baseball fans and whiskey enthusiasts across the country.
The partnership is more than just a branding deal—it’s a celebration of shared values like craftsmanship, tradition, and community. For Chris Stapleton, a lifelong baseball fan, the connection between Traveller Whiskey and MLB feels deeply personal. He’s shared stories of attending baseball games while on tour, soaking in the unique atmosphere of different ballparks with his wife, Morgane. One particularly memorable moment came when the couple celebrated their anniversary at Game Six of the World Series. “It’s become a bit of a tradition over the years,” Stapleton said. “We love to experience all the different ballparks and enjoy the culture of whatever baseball town we happen to be in.” For him, having Traveller Whiskey named the Official Whiskey of MLB is a dream come true, blending his passion for music, whiskey, and America’s pastime.
Traveller Whiskey’s journey to this milestone is a story of dedication and artistry. Produced at Buffalo Trace Distillery, known as the World’s Most Award-Winning Distillery, Traveller is a first-of-its-kind collaboration. Harlen Wheatley, a master of his craft, worked closely with Stapleton to create a whiskey that stands out in a crowded market. The duo tasted over 50 blends before settling on Blend No. 40, a 90-proof whiskey that balances bold flavor with smooth drinkability. Bottled and distributed nationwide, Traveller is available at retailers, bars, and restaurants for a suggested retail price of $39.99 per 750ml bottle, though local taxes and fees may vary. Its recognition as the most awarded super premium whiskey release of 2024 underscores its quality and appeal.
The partnership with MLB is designed to bring Traveller Whiskey to fans in a big way. Starting in the summer of 2025, the brand will be front and center at ballparks across the United States. Fans aged 21 and older will see Traveller promoted through a variety of channels, including game broadcasts, in-store displays, and custom digital content like MLB Power Rankings. The whiskey’s presence will extend to social media, where engaging posts and campaigns will connect with baseball lovers and introduce them to Traveller’s unique story.
One of the most exciting aspects of this partnership is the on-site fan experiences planned for major MLB events. During the 2025 MLB All-Star Week in Atlanta, Traveller will host activations that bring the brand to life, offering fans a chance to engage with the whiskey in fun, interactive ways. The same goes for the MLB Speedway Classic presented by BuildSubmarines.com at Bristol Motor Speedway, a highly anticipated event that promises to blend the thrill of baseball with the energy of a unique venue. To make these moments even more special, Traveller is teaming up with MLB to offer sweepstakes and giveaways, giving fans aged 21 and older the opportunity to attend these unforgettable events.
Andrew Duncan, Global Brand Director for Traveller Whiskey, sees the partnership as a perfect match. “Like a perfect swing or a game-changing slider, developing a great whiskey is an art form that demands passion, time, and dedication to master,” he said. He believes Traveller’s commitment to quality mirrors the skill and heart that players bring to the field. By bringing Traveller to ballparks, the brand aims to create new traditions, where fans can raise a glass of whiskey to celebrate home runs, clutch plays, and the camaraderie of the game.
MLB’s leadership is equally enthusiastic about the collaboration. Uzma Rawn Dowler, MLB’s Chief Marketing Officer and Senior Vice President of Global Corporate Partnerships, praised the Traveller team for creating a standout brand in a competitive market. She highlighted the timing of the partnership, noting that 2025 is shaping up to be an exciting year for baseball. With record levels of fan engagement, the All-Star Week in Atlanta, and the innovative Speedway Classic, the stage is set for Traveller Whiskey to make a lasting impression.
For fans, this partnership offers a chance to connect with baseball in a new way. Whether they’re sipping Traveller Whiskey at a game, participating in a fan activation, or entering a sweepstakes for a once-in-a-lifetime experience, the brand is inviting them to be part of something special. It’s about more than just drinking whiskey—it’s about savoring the moments that make baseball so beloved, from the crack of the bat to the roar of the crowd.
Traveller Whiskey’s rise to prominence is a testament to the power of collaboration and creativity. By combining Harlen Wheatley’s expertise with Chris Stapleton’s artistic vision, the brand has crafted a product that resonates with consumers. Its partnership with MLB takes that vision to new heights, bringing together two American institutions—baseball and whiskey—in a way that feels authentic and exciting.
As the 2025 baseball season approaches, fans can look forward to seeing Traveller Whiskey become a fixture at ballparks and beyond. Whether you’re a die-hard baseball fan, a whiskey aficionado, or simply someone who loves a good story, this partnership is sure to hit a home run. For more information about Traveller Whiskey and its journey with MLB, fans can visit www.travellerwhiskey.com.
