Old Elk Distillery, a well-respected name in the whiskey world, has reintroduced its flagship blended straight bourbon whiskey under a new name: Old Elk Slow Cut. This rebranding effort not only introduces a fresh identity for the product but also reflects the company’s commitment to making high-quality bourbon accessible to a wider audience.
The Story Behind the Name "Slow Cut"
The new name highlights Old Elk’s unique Slow Cut Proofing Process, a method that sets it apart in the bourbon industry. This trademarked process involves a slower proofing technique that preserves the whiskey’s full range of flavors. By gradually reducing the alcohol content to 88 proof (44% ABV), Old Elk ensures the rich taste of its high-malt straight bourbon mash remains intact.
What Makes Slow Cut Unique?
At its core, Old Elk Slow Cut begins with the distillery’s custom high-malt straight bourbon mash. This mash bill, aged for 4 to 7 years, serves as the foundation for the whiskey. To enhance its complexity, Old Elk blends it with select straight bourbons that contribute to a well-rounded flavor profile.
Tasting notes for Old Elk Slow Cut describe it as having:
- Aroma: Sweet vanilla and caramel, accompanied by hints of clove spice.
- Flavor: Layers of maple syrup, bran, chocolate malt, and vanilla with a touch of subtle spice.
- These characteristics make Slow Cut a versatile bourbon, whether enjoyed neat, on the rocks, or as a base for creative cocktails.
A Whiskey for All Occasions
One notable change with the rebranded product is its affordability. At a suggested retail price of $39.99 for a 750mL bottle, Old Elk Slow Cut is designed to cater to both seasoned bourbon enthusiasts and those just beginning their whiskey journey.
Old Elk’s leadership is confident that this new pricing strategy will appeal to a broader audience. CEO Luis Gonzalez shared, “At Old Elk, we are excited to provide our award-winning bourbon at a more affordable price that doesn’t sacrifice on the caliber of the spirit.”
A Hit Among Bartenders and Whiskey Lovers
The distillery is also looking forward to feedback from the bartending community, as they anticipate Old Elk Slow Cut will inspire new cocktail creations. According to Melinda Maddox, Master Blender at Old Elk Distillery, “We can’t wait to hear the bartenders’ community feedback about the latest iteration of Slow Cut Blended Straight and see how it plays into their creativity in cocktails.”
Where to Find Old Elk Slow Cut
Old Elk Slow Cut is now available nationwide at liquor retailers, and online availability is expected soon. With its combination of accessible pricing and premium flavor, the bourbon is positioned to be a staple for both casual drinkers and connoisseurs alike.
As the distillery gears up for what promises to be a big year in 2025, whiskey enthusiasts can look forward to more exciting releases from Old Elk. Whether you're looking for a versatile bourbon for your home bar or an affordable gift for a whiskey lover, Old Elk Slow Cut delivers quality and value in equal measure.
For those interested in trying this reimagined whiskey, check your local retailer or keep an eye out for online purchasing options. At just under $40, Old Elk Slow Cut is proof that great bourbon doesn’t have to break the bank.
