For those who savor the deep, rich notes of a fine bourbon after a long day, there's something stirring in the heart of Kentucky's whiskey country. Bardstown-based Lux Row Distillers has rolled out an exclusive club that's turning heads among serious whiskey fans. Called the One Lux Row Bottle Club, it's more than just a subscription—it's a gateway to rare finds and insider perks that bring the distillery's magic straight to your doorstep.
Picture this: every three months, a package arrives with one or two bottles of limited-edition or hard-to-find whiskeys from powerhouse brands like Rebel Bourbon, Ezra Brooks Bourbon, and Lux Row Bourbon itself. These aren't your everyday shelf picks; they're the kind of releases that get talked about in hushed tones at local bars or during weekend gatherings with buddies. Whether it's a bold, spicy Rebel or a smooth, classic Ezra Brooks, each shipment is curated to surprise and delight, making it effortless to build out a collection without the hassle of hunting them down.
But the club doesn't stop at deliveries. Members get hooked up with virtual masterclasses that dive into the nitty-gritty of distilling—from the art of selecting grains and barrels to mixing up cocktails that elevate any home bar setup. Imagine logging in from your den for a session on pairing bourbon with hearty steaks or smoked meats, led by experts who know their stuff inside out. And for those times when you want to step away from the screen, there are in-person VIP experiences right at the Lux Row Distillers site in Bardstown. Think members-only cocktail specials, hands-on classes, and the chance to rub elbows with fellow enthusiasts in a setting that smells of oak and tradition.
On top of that, the perks keep coming. Club members score complimentary tickets to the distillery's production tours, where you can see the whole process up close—from mashing to bottling. Plus, there's a solid 20% discount on retail merchandise, perfect for grabbing a branded glass or hat to show off your insider status. And don't forget the surprise VIP benefits sprinkled throughout the year—those unexpected extras that make you feel like part of an elite circle.
Lux Row's Master Distiller, John Rempe, sums it up best in a recent statement: “One Lux Row offers the best of both worlds by bringing Lux Row Distillers right into people’s homes and offering unique experiences at the distillery. From popular and rare whiskey deliveries to distillery and at-home VIP experiences, the club is a fun and easy way for fans to stay connected with our family of award-winning brands.”
This isn't some mass-market gimmick; memberships are limited, snapped up on a first-come, first-served basis, and there's already talk of waitlists due to high demand. It's designed for folks who appreciate the craftsmanship behind every sip—the way a good bourbon warms you up and sparks stories around the fire pit or during a quiet evening unwind. If you've ever found yourself reminiscing about the golden age of American whiskey, or just enjoy discovering new twists on old favorites, this club feels tailor-made.
Behind it all is Luxco, a company with roots going back to 1958 when the Lux family started things in St. Louis. They've grown into a major player in producing, supplying, importing, and bottling beverage alcohol, always aiming to go beyond what customers expect. In 2021, they merged with MGP Ingredients, Inc., and now operate as MGP's Brands Division, overseeing a lineup of acclaimed spirits. It's that blend of heritage and innovation that shines through in everything from their everyday pours to these exclusive club offerings.
As the holidays approach, the One Lux Row Bottle Club stands out as a thoughtful gift for anyone who lives for that perfect pour. No need to wrap it fancy—just sign up at OneLuxRow.Club, and let the shipments and experiences do the talking. With quarterly subscriptions starting now, it's a chance to lock in something special before spots fill up. In a world full of fleeting trends, here's a way to connect with timeless American spirit, one bottle at a time.
