In a toast to success and an homage to the sanctity of a well-lived night out, Four Walls Irish American Whiskey is raising its glasses high as it celebrates its early triumphs with an exciting new video release and an expansion of its distribution channels.
Since its inception, the brand has seen a rapid surge in popularity, with its e-commerce platform now spanning over 40 states through FourWallsWhiskey.com, as well as being available on prominent platforms like ReserveBar, Flaviar, and Cask Cartel. However, this success is not confined to the virtual realm, as Four Walls made a grand entrance into the physical world, gracing bars and stores in Pennsylvania, New York, California, and Florida in October of 2023. The enthusiastic response from patrons has prompted the brand to venture into additional markets, extending its reach to include New Jersey, Maryland, Delaware, and the bustling streets of Washington, D.C.
The trio behind the magic—Rob McElhenney, Charlie Day, and Glenn Howerton—have unveiled a new video titled "Day Drinking" as the latest installment in their spirited "Come on in!" campaign. Released just in time to bid farewell to Dry January, the video stars Charlie Day and serves as a lively invitation for everyone to step back into the world of socializing, encouraging them to wet their whistles with Four Walls Whiskey, regardless of the day of the week or the hour on the clock.
"Day Drinking" joins a lineup of captivating videos that include Glenn Howerton's ode to bartenders for National Bartender's Day, the brand's announcement spots such as "Origin Story" and the self-aware "Another Celebrity Spirit Brand," as well as an exclusive feature with the bartending community, Mover & Shaker.
Delving into the minds behind Four Walls, Rob McElhenney, Charlie Day, and Glenn Howerton, the creative forces responsible for sixteen record-breaking seasons of "It's Always Sunny in Philadelphia," share a passion for crafting exquisite experiences. Their collaborative journey, akin to the creation of a fine whiskey, has only grown richer and more nuanced over the years. Four Walls Irish American Whiskey is their way of extending the joyous moments they've shared as friends, writers, producers, and actors.
Four Walls Whiskey is more than a beverage; it's a tribute to the four walls that the gang considers home—the bar. Meticulously crafted from grain and malt Irish Whiskies blended with bold American Rye, The Better Brown boasts a smoothness suitable for sipping and the boldness to stand confidently in classic cocktails. Positioned as a utility whiskey, it caters to both seasoned bartenders and those who portray the role on the screen.
As a proud partner of Wrexham AFC, Four Walls has set its sights on expanding its availability, currently reaching customers through e-commerce across the U.S. and physically in various states. The brand emphasizes responsible enjoyment of The Better Brown and assures fans in Wrexham that they are diligently working to make the whiskey available in their locale.
In essence, Four Walls Whiskey transcends the boundaries of a typical spirit; it encapsulates the camaraderie, laughter, and shared memories that echo within the four walls of a cherished bar, inviting enthusiasts to savor the essence of The Better Brown responsibly and with a spirit of celebration.