Bardstown Bourbon Company, a standout name in the heart of Kentucky’s whiskey country, has rolled out an exciting new chapter with its “Nowhere We Won’t Go” campaign. Launched on July 23, 2025, this initiative isn’t just a marketing move—it’s a declaration of the company’s relentless drive to push the limits of what bourbon can be. With a mix of tradition, innovation, and a willingness to explore uncharted territory, Bardstown Bourbon is inviting whiskey lovers to join them on a journey that spans from their cutting-edge distillery to the far reaches of the globe.
A Campaign Rooted in Curiosity and Craft
At the core of the “Nowhere We Won’t Go” campaign is a story of curiosity. Pete Marino, President of Lofted Spirits, the parent company of Bardstown Bourbon and Green River Whiskey, summed it up perfectly: great bourbon begins with a spark of curiosity. Whether it’s perfecting their flagship Origin Series or experimenting with bold new finishes, Bardstown Bourbon’s team is driven by a desire to explore every possibility. This campaign, developed alongside the creative agency Forsman & Bodenfors, brings that spirit to life through a vibrant mix of visuals and sound.
The centerpiece of the campaign is a 30-second film that captures the energy of Bardstown’s mission. It weaves together footage of their state-of-the-art distillery with dynamic visuals, bold animated typography, and a unique jazz-meets-electronic soundtrack that feels both timeless and modern. Shorter 15-second and 6-second versions of the film, along with digital ads, out-of-home displays, and a feature in Rolling Stone magazine, ensure the message reaches whiskey fans far and wide. It’s a campaign that doesn’t just talk about bourbon—it makes you feel the passion behind every bottle.
Redefining Bourbon with Innovation
Bardstown Bourbon Company has earned its reputation as a trailblazer in American whiskey. Since opening its doors in 2014 on 100 acres of Kentucky farmland, the distillery has grown into one of the top 10 in the U.S. by volume, producing over 18 million proof gallons annually. But it’s not just about scale. Bardstown is known for its forward-thinking approach, blending time-honored whiskey-making traditions with cutting-edge techniques. Their distillery, one of the most advanced in the industry, is a testament to their commitment to quality and transparency.
Leading the charge is Dan Callaway, a sommelier-turned-master blender who brings a unique perspective to the craft. Under his guidance, Bardstown has forged partnerships that stretch beyond Kentucky, collaborating with producers as far away as Japan. These global connections have led to groundbreaking releases like the Amrut Indian Whisky collaboration, which earned the title of the highest-rated American whiskey by Whisky Advocate in 2024. Whether it’s experimenting with Japanese Mizunara oak or finishing bourbon in barrels from Napa Valley’s Carter Cellars, Bardstown’s willingness to take risks is redefining what bourbon can taste like.
A Legacy of Awards and Ambition
The “Nowhere We Won’t Go” campaign isn’t just about flashy visuals—it’s a reflection of Bardstown Bourbon’s track record of excellence. In 2023, the International Wine & Spirits Competition named them the Worldwide Whisky Producer of the Year. In 2025, they were honored as the Icons of Whisky Global Brand Innovator of the Year. Their innovative blends, like the Distillery Reserve’s Hokkaido Mizunara Oak and Cathedral French Oak releases, showcase their ability to balance bold experimentation with the rich, sweet flavors that make bourbon America’s signature spirit.
What sets Bardstown apart is their commitment to transparency and collaboration. Unlike some distilleries shrouded in secrecy, Bardstown opens its doors—literally and figuratively—with a distillery designed to put the science and craft of whiskey-making on full display. Their Collaborative Distilling Program works with brands worldwide, offering custom mashbill design, aging, and bottling solutions. This openness has made them a trusted partner for over 300 custom distillation clients, from small startups to established names like Jefferson’s and Blue Run.
A Destination for Whiskey Lovers
Located in the Bourbon Capital of the World, Bardstown Bourbon Company offers more than just great whiskey. Their 400-acre campus is a destination in itself, blending modern technology with the hospitality of a Napa Valley winery. Visitors can explore the distillery’s glass-walled rickhouses, enjoy a meal at the full-service Bottle & Bond Kitchen and Bar, or join curated tastings led by experts like Master Distiller Steve Nally. Events like the biweekly small-plate nights, featuring live music and themes ranging from tapas to State Fair-inspired dishes, make every visit memorable.
The “Nowhere We Won’t Go” campaign invites whiskey fans to experience this spirit of adventure firsthand. Whether you’re sipping a single-barrel rye at their Louisville tasting room or diving into the sensory experience of their Discovery Series, Bardstown Bourbon delivers a taste of innovation in every glass. Their recent expansion, completed in October 2024, doubled their capacity while incorporating sustainable practices like water recycling and energy-efficient distillation, proving that growth and responsibility can go hand in hand.
Why This Campaign Matters
For bourbon enthusiasts, Bardstown Bourbon Company’s new campaign is more than a marketing push—it’s a call to explore the possibilities of America’s native spirit. The “Nowhere We Won’t Go” message resonates with anyone who appreciates the craft behind a great whiskey and the ambition it takes to keep pushing forward. From their award-winning core lineup to limited releases like the Blackberry Farm Brewery collaboration, Bardstown is proving that bourbon isn’t just about tradition—it’s about forging new paths.
As the campaign rolls out across digital platforms, social media, and billboards nationwide, it’s clear that Bardstown Bourbon Company is ready to lead the industry into the future. For more details on their whiskies, distillery experiences, or where to find their products, check out bardstownbourbon.com. Whether you’re a seasoned bourbon drinker or just starting your journey, Bardstown Bourbon invites you to join them in going where no whiskey has gone before.
