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UNBRIDLED Is the Bourbon Brand America Needed
There's a moment India Robinson hasn't been able to shake. She was out with a client who had just scored a major win — the kind of night where you order 20 bottles to the table and toast like there's no tomorrow. Robinson suggested bourbon. Her client shut it down fast. "Bourbon isn't for celeb
Uncle Nearest Founders Sue Their Bank
The story of Uncle Nearest Premium Whiskey was always supposed to be one of triumph. A Black distiller from Tennessee who taught Jack Daniel how to make whiskey, finally getting the recognition he deserved more than 160 years later. A brand built by a Black woman who saw that story and refused to l
Sazerac Moves on Shuttered Kentucky Distillery
The bourbon world is buzzing after spirits giant Sazerac quietly maneuvered to take control of Garrard County Distilling Co., a high-profile Kentucky distillery that never really got off the ground before collapsing into financial ruin. Sazerac, the New Orleans-based company behind some of the
Whisky Built the Spirits Boom. Now It's Sinking It
A rough start to 2026 for American spirits sales — and the numbers tell a complicated story The first month of 2026 handed the American spirits industry something it did not want to see: a broad, across-the-board sales slump that hit nearly every category and showed few signs of a quick recovery.
America's Whiskey Industry Bleeds $143M as Canada Cuts Ties
The numbers don't lie. In less than a year, one of the most reliable foreign markets for American whiskey has virtually disappeared — and the damage is still mounting. U.S. spirits exports to Canada collapsed by nearly 70 percent, falling from roughly $250 million annually to just $89 million,
How Trump's Tariffs Killed a $250M Bourbon Market
The numbers don't lie, and for the American whiskey industry, they're ugly. In just under a year, U.S. spirits exports to Canada have cratered by nearly 70%, wiping out what had long been one of the most reliable and lucrative overseas markets American distillers could count on. What was once a $25
The US-India Trade Deal: What It Means for American Business
For years, doing business with India meant navigating some of the steepest trade barriers in the world. That may be about to change in a big way. President Donald Trump announced on February 2nd that the United States and India have reached a trade deal — one that he says will take effect immed
Uncle Nearest's $20 Million Shell Game: A Distillery in Freefall
What was once one of the most celebrated whiskey success stories in America is now buried under a mountain of debt, court filings, and serious allegations of financial misconduct. Uncle Nearest, the Tennessee distillery that built its brand around the legacy of Nearest Green — the Black master dist
Trump's Tariff War: What It Really Means for Your Whiskey
When the Supreme Court told President Donald Trump he couldn't legally use emergency powers to keep his sweeping import tariffs in place, a lot of people in the spirits industry took a breath. Maybe, they thought, this was the moment things would settle down. Maybe trade policy would get back to so
Chivas, China, and the Scotch Whisky Reckoning
One of Scotland's most recognized whisky producers is having a rough go of it. Chivas Brothers, the Dumbarton-based distiller behind some of the most well-known Scotch brands on the planet, just reported a 5% drop in total sales for the six months ending in December. The culprit? A tough environmen