Recent News

For more than ten years, the story in the American spirits business was simple: people kept trading up. A guy drinking a mid-shelf bourbon moved into something nicer. A guy already buying the good stuff started looking at limited releases and small-batch bottles that cost twice as much. Even in yea

A New Round Of Tariff Relief Lands In Ireland President Trump has announced plans to lift tariffs on Irish whiskey while visiting Ireland, marking the latest move in what has become a broader rollback of trade barriers affecting the spirits industry. The announcement did not come out of nowhere. I

Glen Moray Doubles Down on Golf: Speyside Distillery Locks In the Senior Open Through 2029 In the world of spirits marketing, few partnerships carry the kind of cultural weight that comes from aligning a single malt Scotch whisky with major championship golf. Glen Moray, the Elgin-based Speyside d

Pernod Ricard Cuts Its Growth Outlook as the American Spirits Market Sours The world's second-largest spirits company has delivered a blunt message to investors and industry watchers alike: the American party is over, at least for a while. On August 27, 2026, Paris-based Pernod Ricard reported res

Scotland Office Had No Hand in Scotch Whisky Tariff Deal — And the Documents Prove It When the United States formally lifted tariffs on Scotch whisky in late July 2026, the champagne — or rather, the dram — was already poured in Edinburgh and London. Politicians from both governments rushed to cla

Both Sides of the Border Are Bleeding: How the U.S.-Canada Alcohol Trade War Became Everybody's Problem When Canadian liquor store workers began physically pulling bottles of Kentucky bourbon, Tennessee whiskey, and American wine from government-run shelves in the spring of 2025, it made for strik

A British court has delivered one of the clearest and most damning verdicts yet against the predatory underbelly of the Scotch whisky investment market. On August 25, 2026, the High Court in London wound up Cask Spirits Global Limited, a whisky cask investment firm whose customers paid for casks th

India's Spirits Crackdown: How Diageo Fought — and Ultimately Bent — to the FSSAI It started with a laboratory test and ended with one of the world's largest spirits companies agreeing to reformulate some of its most iconic Indian brands. The saga involving Diageo's Indian subsidiary United Spirit

American Whiskey Is Caught in the Crossfire of a Collapsing U.S.-Canada Trade War For the better part of two years, the American whiskey industry has watched its most important northern export market evaporate one government liquor store shelf at a time. Now, with 50% tariffs officially in force a

Thor Comes to the Whisky Bar: Chris Hemsworth Takes a Co-Ownership Stake in Archie Rose Distilling Co. The spirits world doesn't often get rattled by Hollywood news. But when one of the most recognizable faces on the planet quietly buys into what may be the most decorated independent distillery in