Recent News

In early June 2026, the news out of Elizabethtown, Kentucky landed with the kind of weight that reverberates well beyond a single company's payroll. Whiskey House of Kentucky announced on June 2 that it would lay off 22 employees — approximately 30% of its workforce — citing production levels curre

Brown-Forman Closes Fiscal 2026 with Flat Sales, Sets a Cautious Course as American Whiskey Demand Stays Soft The numbers Brown-Forman delivered on June 4, 2026 were neither a disaster nor a triumph — they were something arguably more telling about the state of American whiskey right now: flat. Fo

Russell's Reserve 13-Year Returns for 2026 with a Historic Twist: Extra-Aged Barrels and Eddie Russell's 45th Anniversary Wild Turkey's Russell's Reserve label has never been content to stand still. Since its earliest days as a tribute from son to father, it has pushed the boundaries of what Kentu

The Man Who Helped Build the Hype Machine — and Now Wants to Tear It Down Jake Norris has spent the better part of two decades working inside one of the most intoxicating paradoxes in American whiskey culture: the harder it is to get a bottle, the more people want it — and the less likely they are

American Whiskey at 250: The Spirit That Built a Nation As the United States gears up to celebrate its 250th birthday in 2026, the conversation around what truly defines American culture keeps circling back to one thing sitting on the shelf behind every bar from Kentucky to California — American w

A Legacy Built on Nearly Uninterrupted Production Jack Daniel's has been one of the most recognizable names in American whiskey for close to two centuries. The distillery, nestled in Lynchburg, Tennessee, has survived economic downturns, wars, ownership changes, and the ever-shifting tastes of Ame

The man standing before one of Washington's most consequential trade panels wasn't there to talk politics. He was there to talk jobs, grain, and the survival of an industry that runs deeper into the American economy than most people realize. Chris Swonger, President and CEO of the Distilled Spi

The bourbon industry just got what might be its most significant international breakthrough in years, and the celebration is already underway from Louisville to Lexington. A newly announced U.S.-India trade framework has put American whiskey producers in a position they have been chasing for a

There's nothing quite like kicking back with a smooth pour of bourbon after a long day. That rich, caramel flavor with a hint of oak—it's more than just a drink; it's a slice of American heritage. And right now, Kentucky is gearing up for some exciting changes in the bourbon world. As we roll into

In the heart of bourbon country, a new player in Kentucky’s whiskey scene is facing a rough patch. Whiskey House of Kentucky, a high-tech distillery in Elizabethtown that opened its doors in July 2024, has been slapped with a $1.7 million lien by Buzick Construction Co. This financial hiccup, file