Recent News

Breckenridge Distillery and the Denver Broncos: Six Seasons Deep, and the Whiskey Keeps Getting Better When a Colorado craft distillery and the state's most storied NFL franchise shake hands for the sixth consecutive season, it signals something more durable than a marketing arrangement. It signal

Virginia Distillery Co. Drops Two Heavyweights Into The Brewer's Coalition There is a specific kind of announcement in the American whisky world that stops enthusiasts mid-scroll — one where the brewery names alone do the heavy lifting. Virginia Distillery Co.'s September 2026 expansion of The Bre

Heaven Hill Reaches a Milestone: The 20th Edition of Parker's Heritage Collection Arrives with Rye Backset Bourbon Twenty years is a long time to sustain anything in the American spirits business, where trend cycles move fast and the shelves are perpetually crowded with newcomers. Heaven Hill Dist

Root Shoot Spirits Drops Its Most Ambitious Whiskey Yet: A Six-Year Bottled-in-Bond Colorado Single Malt There are craft distilleries, and then there are operations like Root Shoot Spirits — the kind of place where the grain in your glass grew in a field you could drive past on a county road just

Heaven Hill and the Wildcats: Inside the Boldest Bourbon-Athletics Deal in College Sports For decades, the connection between bourbon and the University of Kentucky was the kind of thing that lived in tailgate coolers and postgame toasts rather than official press releases. On September 3, 2026, t

The Deerslayer: Tamworth Distilling's Venison Whiskey Is the Most Audacious Bottle to Come Out of New England There is a well-worn tradition in American whiskey of pushing against convention — of daring the drinker to reconsider what a spirit can be. Rye mash bills, barrel finishing, cask strength

Lawson Whiting's Parting Shot: Why the American Whiskey 'Doom' Narrative Gets It Wrong There is a version of the American whiskey story being told right now in trade publications, on analyst calls, and in the back rooms of distributors across the country that goes something like this: the boom is

Ten Years Down, One Bottle to Show for All of It: Jeptha Creed's Solera Aged Bourbon Is a Decade in the Making Most craft distilleries mark an anniversary with a label refresh or a press release about hitting a distribution milestone. Jeptha Creed Distillery isn't wired that way. The Shelbyville,

Bulleit Frontier Whiskey Is Back in Burnt Orange for Year Two as the Official Whiskey Sponsor of the Texas Longhorns There are few college football fanbases in America that take their gameday rituals as seriously as the Texas Longhorns faithful. From the moment the burnt orange sea floods the LBJ

Note: The search results returned did not surface the specific PR Newswire article about the Glenmore Bourbon and Glenmore Rye Whiskey launch by Sazerac. However, combining the rich historical data found about Glenmore Distillery with what is known about Sazerac's ownership and brand strategy, I wi