Recent News
Brown-Forman's Flat Whiskey Sales Hide an RTD Surge
Brown-Forman's Whiskey Flat, But RTDs Are Exploding: What the Numbers Mean for the Bourbon Industry The latest earnings report from Brown-Forman — the Louisville-based spirits giant behind Jack Daniel's, Woodford Reserve, and Old Forester — paints a picture of an American whiskey business in trans
India Raids Pernod Ricard's Bengaluru Whisky Plant
India Turns Up the Heat on Big Whisky: FSSAI Raids Pernod Ricard's Bengaluru Plant in Sweeping Industry Crackdown India's spirits market has long been one of the most coveted growth frontiers in the global drinks industry — a country of 1.4 billion people with a rising middle class, accelerating p
Canadian Whisky Is Losing Its Grip on the American Market
Canadian Whisky Is Losing the American Market — And a Trade War Is Only Part of the Story The numbers trickling out of America's government-controlled liquor markets tell a story that no amount of marketing can paper over. For the 12 months ending July 2026, Canadian whisky sales in US control sta
Mary Dowling Whiskey Co. Drops Trademark Suit Over Bourbon Name
The 'Mother of Bourbon' and the Battle Over a Name: Mary Dowling Whiskey Co. Drops Its Trademark Suit A legal skirmish over one of the most storied names in American whiskey history has come to a quiet close. Mary Dowling Whiskey Company — the brand built around the legacy of Mary Dowling, the pre
Sazerac Launches Two American Whiskey Brands in India
Sazerac Makes Its Most Aggressive India Push Yet with Two New American Whiskey Brands When the Buffalo Trace parent company talks about India, it doesn't use hedging language. Sazerac has been consistent in calling the subcontinent a priority market, and now the New Orleans-based spirits giant is
Trade War Tariffs Made Whiskey Cheaper — Except in Kentucky
The Counterintuitive Economics of Tariffs: How a 2018 Trade War Put Cheaper Whiskey on Most American Shelves — But Not in Kentucky or Tennessee When the Trump administration lit the fuse on a global trade war in 2018, the conventional wisdom inside the spirits industry was that everyone would lose
Diageo Forced to Reformulate Indian Spirits After Flavor Ban
Diageo's India Reckoning: How a Flavoring Crackdown Forced the World's Biggest Spirits Company to the Reformulation Table India's alcohol industry does not often make headlines the way Kentucky's bourbon country or Scotland's whisky distilleries do, but what has unfolded over the past several week
Circle City Whiskey Co. Expands Its 50/50 Club to the Midwest
Circle City Whiskey Co. Takes Its 50/50 Club to the Midwest — and the Industry Is Paying Attention There is a particular kind of credibility that only comes from obsession. Not marketing dollars, not distillery tourism, not a famous founder's last name stamped on the label — just the accumulated t
Diageo's Cameronbridge Strike Threat Could Hit Major Scotch Brands
Scotland's Most Important Grain Distillery Is Heading Toward a Showdown The whisky that fills your glass of Johnnie Walker Black Label doesn't come solely from the storied malt distilleries of the Scottish Highlands. A significant portion of that liquid — the grain whisky backbone that makes Scotc
Scotland's Oldest Distillery Fights Whisky Cask Fraud
Scotland's Oldest Distillery Goes on Offense Against Whisky Cask Fraud The whisky investment world has a fraud problem, and it has been festering for years. Cask traders have built entire business models on the aspirations of buyers who want a piece of Scotland's liquid heritage — and in far too m
