Recent Trends Articles
Veteran Whiskeys Struggle to Break Into Military Stores
In the heart of Fayetteville, North Carolina, near the sprawling Fort Bragg military base, liquor stores brim with bottles that salute the armed forces. Shelves showcase whiskeys with bold, patriotic designs—think Boundary Oak 82nd Airborne or Old Hillside Purple Heart Tribute. Big-name brands lik
Alcohol is Changing in 2025 - The Trends Every Drink Lover Needs to Know
The alcohol and beverage landscape in the United States is undergoing significant changes, with evolving consumer preferences and behaviors expected to shape the industry in 2025. New data highlights a series of trends that reveal how Americans are drinking differently and what they’re choosing to
Is This Bourbon’s Next Big Idea?
In the highly competitive bourbon industry, a new trend is emerging that could revolutionize how distillers differentiate their products: the cultivation of proprietary heirloom corn varieties. With distilleries like Widow Jane and Heaven Hill leading the charge, this innovative approach has the p
