Recent Canadian Whisky Articles

A Trade War Poured Neat: How the U.S.-Canada Alcohol Standoff Is Reshaping the Spirits Industry The trade relationship between the United States and Canada has weathered plenty of storms over the decades, but few fights have landed as personally — or as commercially — as the one now playing out acro

Over 42,000 Entries for 5,000 Bottles: The Okanagan Spirits Lottery That Captured a Nation's Attention Most lotteries promise life-changing cash. This one promises something that, for a growing number of Canadians, might feel just as good: a chance to buy a bottle of whisky. Not just any whisky —

Alberta Is Drawing a Line in the Prairie Soil: The New Legal Identity of Canadian Whisky's Most Ambitious Province For decades, the whisky world has operated on a familiar hierarchy. Scotch sits at the top, commanding reverence and premium shelf space. Bourbon owns the American identity. Irish whi

Last Call for Canadian Whisky: How Trump's Import Ban Reshapes What's on America's Shelves For decades, the relationship between American drinkers and Canadian spirits has been one of quiet, comfortable familiarity. Crown Royal in its distinctive purple bag has occupied prime real estate in home b

A 75th Birthday Party With a Dark Cloud Overhead: Black Velvet Whisky and the Canada-U.S. Trade War There are not many ways to celebrate a 75th anniversary in the whisky business that feel genuinely earned. Decades of grain, water, oak, and patience stack up behind every milestone, and the Lethbri

Crown Royal's Narrow Escape: How North America's Best-Selling Canadian Whisky Is Sidestepping Trump's Import Ban The escalating trade war between Washington and Ottawa has finally reached the point that many in the spirits industry feared but few believed would actually arrive: a full, executive-o

Both Sides of the Border Are Bleeding: How the U.S.-Canada Alcohol Trade War Became Everybody's Problem When Canadian liquor store workers began physically pulling bottles of Kentucky bourbon, Tennessee whiskey, and American wine from government-run shelves in the spring of 2025, it made for strik

Canadian Whisky Is Losing the American Market — And a Trade War Is Only Part of the Story The numbers trickling out of America's government-controlled liquor markets tell a story that no amount of marketing can paper over. For the 12 months ending July 2026, Canadian whisky sales in US control sta

Crown Royal's "Bring It" Campaign Puts a Niagara Country Artist at the Center of a Major Whisky Push When Crown Royal decides to launch a new brand platform, it goes big. The Diageo-owned Canadian whisky giant did exactly that this summer, unveiling "Bring It" — a sweeping national campaign built

Crown Royal's Amherstburg Plant Finally Finds a Buyer — But the Full Story Is Messier Than the Press Release After months of political theater, union grief, border-town anxiety, and a whisky bottle theatrically poured out on live television, the Crown Royal bottling facility in Amherstburg, Ontari