Recent News

Bardstown Bourbon Company's Distillery Reserve Mars Wins Double Gold at the 2026 San Francisco World Spirits Competition There are not many distilleries in the world with the audacity to ship Japanese single malt across the Pacific, pour it into a barrel already occupied by decade-old Kentucky bou

Lee Greenwood Revives Soldier Valley Spirits for America's 250th Birthday — And It's More Than Just Whiskey There are celebrity spirits, and then there are spirits born out of something deeper — a decades-long commitment to the men and women who serve this country, a veteran-run distillery that go

From a Wisconsin Farm to the Bottle: The Story of True Harvest Bourbon Company There is a particular kind of authenticity that no marketing budget can manufacture — the kind born from four generations of working the same soil, in the same small town, under the same open Midwestern sky. That is exa

From Fireball to Ol' Crimson: How Washington State Is Using Alcohol to Fund Its NIL Revolution Somewhere between Pullman's wheat fields and Seattle's Pike Place waterfront, Washington State University's scrappy NIL infrastructure has quietly pulled off one of college football's more creative fundr

Dierks Bentley Takes His ROW 94 Whiskey Hologram to Nashville's BNA — and Changes How Bourbon Gets Marketed in Airports Most bourbon brands settle for a shelf placement and a paper shelf talker. Dierks Bentley has other ideas. The multi-platinum country superstar and founder of ROW 94 Whiskey is n

Potter Jane Distilling Co.: The Most Anticipated Bourbon That Isn't on Shelves Yet — and Why That's the Point In an era when new bourbon brands surface weekly, most backed by celebrity endorsements or sourced whiskey dressed up in fancy packaging, Potter Jane Distilling Company is doing something

In early June 2026, the news out of Elizabethtown, Kentucky landed with the kind of weight that reverberates well beyond a single company's payroll. Whiskey House of Kentucky announced on June 2 that it would lay off 22 employees — approximately 30% of its workforce — citing production levels curre

Brown-Forman Closes Fiscal 2026 with Flat Sales, Sets a Cautious Course as American Whiskey Demand Stays Soft The numbers Brown-Forman delivered on June 4, 2026 were neither a disaster nor a triumph — they were something arguably more telling about the state of American whiskey right now: flat. Fo

Russell's Reserve 13-Year Returns for 2026 with a Historic Twist: Extra-Aged Barrels and Eddie Russell's 45th Anniversary Wild Turkey's Russell's Reserve label has never been content to stand still. Since its earliest days as a tribute from son to father, it has pushed the boundaries of what Kentu

The Man Who Helped Build the Hype Machine — and Now Wants to Tear It Down Jake Norris has spent the better part of two decades working inside one of the most intoxicating paradoxes in American whiskey culture: the harder it is to get a bottle, the more people want it — and the less likely they are