Richard Hammond, the charismatic car enthusiast known for his high-octane adventures on Top Gear and The Grand Tour, has traded horsepower for craftsmanship with the launch of Iron Ridge Whisky. This new venture, created in partnership with the acclaimed Hawkridge Distillers, brings a taste of rugged sophistication to the world of spirits. With a nod to his love for storytelling and quality, Hammond’s latest project is set to capture the hearts of whisky lovers everywhere when it hits shelves in September 2025.
Image credit: Richard Hammond
A Whisky Born from Passion and Place
Iron Ridge Whisky takes its name from the rolling hillside near Hammond’s retreat in the Lake District, a place that embodies the rugged, untamed spirit of the outdoors. This single malt, matured in American bourbon casks, offers a flavor profile that’s as bold and multifaceted as the man behind it. According to Hawkridge Distillers, the whisky delivers a smooth yet complex experience, with rich notes of vanilla, caramel, spice, and fruit dancing on the palate. It’s a drink that feels like a journey—warm, inviting, and just a little adventurous.
Hammond has described the creation of Iron Ridge as a deeply personal project. “It’s about taking all that love for craftsmanship and storytelling I’ve picked up in the car world, and pouring it into something people can actually hold, taste, and enjoy,” he said. The result is a whisky that feels like an extension of his personality—approachable yet daring, with a touch of humor and a lot of heart. For fans of Hammond’s on-screen antics, this is a chance to connect with the man behind the wheel in a new way.
A Collaboration with Hawkridge Distillers
The partnership with Hawkridge Distillers is a key ingredient in Iron Ridge’s story. Known for their award-winning expertise, Hawkridge brings a level of precision and artistry to the table that perfectly complements Hammond’s vision. Together, they’ve crafted a whisky that balances tradition with innovation, drawing on the distillery’s deep knowledge of spirit-making while infusing it with Hammond’s unique flair. This collaboration isn’t just about slapping a celebrity name on a bottle—it’s a hands-on effort to create something authentic and memorable.
Image credit: Richard Hammond/Iron Ridge
Hawkridge’s reputation for excellence ensures that Iron Ridge is more than just a novelty. The distillery’s commitment to quality shines through in the whisky’s careful maturation process, which uses American bourbon casks to impart those distinctive flavors of vanilla and caramel, with a hint of smoke and spice rounding out the experience. For those who appreciate a well-crafted dram, Iron Ridge promises to deliver a taste that’s both familiar and excitingly new.
The Big Reveal at DriveTribe Live 2025
Iron Ridge Whisky will make its grand debut at DriveTribe Live 2025, an event set for August 30 at Bicester Heritage in the UK. This automotive and lifestyle extravaganza, backed by the DriveTribe community, is the perfect stage for Hammond to unveil his latest creation. Attendees will get an exclusive first taste of Iron Ridge, along with the chance to meet Hammond himself and hear the story behind the whisky. From the initial spark of inspiration to the final bottling, Hammond will share the journey, offering a behind-the-scenes look at what it takes to bring a spirit to life.
The choice of DriveTribe Live as the launch platform is no accident. DriveTribe, co-founded by Hammond and his Top Gear and Grand Tour colleagues, is a hub for car enthusiasts and storytellers alike. It’s a community that celebrates passion, adventure, and the joy of discovery—qualities that Iron Ridge Whisky embodies. By launching at this event, Hammond is inviting his loyal fans to be part of the experience, making the debut feel like a shared celebration rather than just a product rollout.
More Than Just Whisky: Ratio Gin Joins the Lineup
While Iron Ridge Whisky is the star of the show, Hammond is also introducing Ratio Gin as part of his new spirits collection. Like the whisky, Ratio Gin is a collaboration with Hawkridge Distillers, crafted with the same attention to detail and commitment to quality. Though less is known about the gin’s flavor profile, early buzz suggests it’s a versatile spirit designed to appeal to those who enjoy a crisp, refreshing drink. Both spirits will be available globally starting in September 2025, giving fans plenty of time to plan their tasting sessions.
The dual launch of a whisky and a gin speaks to Hammond’s ambition to create a brand that’s more than a one-off. By offering two distinct spirits, he’s appealing to a wide range of tastes while showcasing the versatility of Hawkridge’s distilling expertise. Whether you’re sipping a dram of Iron Ridge by the fire or mixing a Ratio Gin cocktail for a summer evening, Hammond’s spirits are designed to fit into life’s best moments.
Why Iron Ridge Stands Out
What sets Iron Ridge Whisky apart in a crowded market? For starters, it’s the story behind it. Hammond isn’t just lending his name to the project—he’s deeply involved, bringing the same energy and enthusiasm that made him a household name. His love for craftsmanship, honed through years of working with cars and storytelling, shines through in every aspect of Iron Ridge. From the choice of bourbon casks to the name inspired by his Lake District retreat, this whisky feels personal and authentic.
Then there’s the flavor. The combination of vanilla, caramel, spice, and fruit offers a balance that’s approachable for casual drinkers but complex enough to satisfy connoisseurs. Whether you’re enjoying it neat, on the rocks, or in a classic whisky cocktail, Iron Ridge is designed to be versatile. It’s the kind of drink you can share with friends over a lively conversation or savor quietly while reflecting on a long day.
Finally, the partnership with Hawkridge Distillers adds a layer of credibility. Their award-winning track record ensures that Iron Ridge isn’t just a celebrity gimmick—it’s a serious contender in the world of single malts. For those who value quality and authenticity, this whisky is poised to become a go-to choice.
A New Chapter for Richard Hammond
For fans of Richard Hammond, Iron Ridge Whisky is more than just a drink—it’s a new chapter in a career defined by passion and adventure. From racing cars across deserts to crafting a spirit that captures the essence of the Lake District, Hammond continues to surprise and delight. His ability to connect with audiences, whether through a TV screen or a glass of whisky, is what makes this launch so exciting.
As Iron Ridge and Ratio Gin prepare to hit the market, the buzz is building. Social media posts from outlets like Clarkson’s Farm and DriveTribe have already sparked excitement, with fans eager to get their hands on a bottle. The exclusive wholesaler, Cotswold Fayre, is set to distribute the spirits, ensuring they reach a wide audience when they become available in September.
How to Get Your Hands on Iron Ridge
If you’re eager to try Iron Ridge Whisky, mark your calendar for DriveTribe Live 2025 on August 30, where you can be among the first to taste it. For those who can’t make it to Bicester, the global release in September will make Iron Ridge and Ratio Gin available to a broader audience. Keep an eye on Hawkridge Distillers’ website and DriveTribe’s social channels for updates on where to purchase.
Whether you’re a longtime fan of Hammond or simply a whisky enthusiast looking for something new, Iron Ridge promises to deliver a taste of adventure in every sip. With its rich flavors, authentic story, and the backing of a top-tier distillery, this is one spirit that’s worth raising a glass to.
