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A Scotch Whisky Brand Built by Immigrants Puts Its Stamp on the Biggest Sporting Event in the World The FIFA World Cup 2026 is coming to North America, and one of the most recognized names in Scotch whisky is making sure nobody misses the moment. Buchanan's Scotch Whisky, long a staple in Latino h

Jack Daniel's and McLaren Are Celebrating Big Milestones With a Bottle Worth Tracking Down Two names that have no business being in the same sentence somehow make perfect sense together. Jack Daniel's, the Tennessee whiskey that has been coming out of Lynchburg for a century and a half, and McLare

There are celebrity partnerships, and then there are ones that actually make sense. Karen Gillan becoming the face of Compass Box Hedonism falls squarely into the second category. The Scottish actress — best known to Marvel fans as Nebula and to a generation of Doctor Who devotees as Amy Pond —

There are bourbon releases, and then there are bourbon releases that actually mean something. The new Club Marzipan Single Barrel Bourbon from Buzzard's Roost Distillery falls firmly into the second category — and for anyone who has followed the American whiskey scene for any length of time, the na

For the third year running, two-time NASCAR Cup Series champion Kyle Busch has put his name on something worth paying attention to outside of the racetrack. Rebel Bourbon, the official bourbon of Richard Childress Racing, has announced the release of Rebel Kentucky Straight Bourbon Whiskey Single B

The world of premium spirits and mainstream pop music don't usually mix, but one Scottish whisky brand just proved that combination can create something special in Los Angeles. During Grammy weekend, a major distiller rolled out an ambitious campaign that transformed parts of the city into what som

The roar of engines and the smooth taste of premium bourbon might seem like an unlikely pairing at first glance, but for Rebel Bourbon and Richard Childress Racing, it's a partnership that just makes sense. The Bardstown, Kentucky-based distillery has announced it will continue backing RCR through

The Detroit Pistons have found a new partner that brings more than just sponsorship dollars to Little Caesars Arena. Off Hours Bourbon, an award-winning spirits brand that's been making waves since 2020, has signed on as an Official Partner of the Detroit Pistons in a multi-year deal announced this

When you think about bourbon partnerships, your mind probably jumps to celebrity endorsements or collaborations between distilleries. But the latest release from Penelope Bourbon is breaking that mold entirely, teaming up with an unexpected partner that has nothing to do with the spirits industry.

Something unusual just happened in Bangalore that's never been done before. A luxury hotel and one of India's most respected whisky makers joined forces to create a single malt designed exclusively for a single restaurant. Not for wider distribution. Not for retail shelves. Just for the guests of o