Recent News

Georgia on Ice: Broadstreet Infamous Whiskey Locks In Two-Year Deal as Official Spirit of the Atlanta Gladiators There is a particular kind of alignment that makes a sports sponsorship feel inevitable rather than transactional — when the brand and the team share something genuine before the ink ev

Iowa Athletics and Cedar Ridge Distillery Launch 1847 Bourbon and Vodka — A First in Hawkeye History College sports and craft spirits have been slowly converging for years, with athletic departments recognizing that their most passionate fans are adults who want to celebrate their teams in every f

Glenfiddich and Aston Martin F1 Return With Release No. 2 — A Deeper, More Ambitious Whisky Built on Speed, Heritage, and Five Casks When two institutions with nearly identical DNA decide to formalize a relationship, the results tend to be worth paying attention to. Glenfiddich and the Aston Marti

There are a handful of things in a liquor cabinet that people hang onto long after the bottle is empty. The Crown Royal bag is one of them. Anyone who has cleaned out a garage, a nightstand drawer, or a father's old desk knows the drill: that soft purple sack with the gold drawstring turns up holdi

Iowa Meets Indiana: Cedar Ridge Distillery and the Fever Drop a Bourbon That Goes Beyond the Final Buzzer There is a certain kind of partnership that makes immediate sense the moment it is announced — two organizations operating at a similar frequency, drawing from the same well of regional identi

Ireland Meets China: The Tsingtao-Great Northern Distillery Deal That Could Reshape Irish Whiskey's Future When John Teeling, the patriarch of modern Irish whiskey, sat down in Dublin to sign papers with Zhiwei Cai, Chairman of Tsingtao Royalcask Liquor, the deal on the table was unlike anything t

Johnnie Walker Blue Label Taps Callum Turner as Global Ambassador in Year-Long Luxury Campaign Scotch whisky doesn't need a celebrity to validate itself. The spirit's reputation was earned across more than two centuries of blending, tasting, and refinement long before the modern marketing machine

When Two American Icons Shake Hands: ASW Distillery and John Deere's "Soil to Still" Partnership There are brand collaborations, and then there are collaborations that feel inevitable — the kind where you hear the news and wonder why it took this long. The partnership between Atlanta's ASW Distill

Two Distilleries, One Bottle: The Historic American-Israeli Whiskey Collaboration That Just Changed the Game On a Wednesday evening in mid-July 2026, something genuinely unprecedented happened in a distillery nestled in Chamblee, just north of Atlanta. Master distillers from two countries — one fr

Starward Whisky Inks Multi-Year Deal With Rugby Australia, Betting Big on the World Stage Australian whisky has spent the better part of two decades clawing its way into the consciousness of serious spirits drinkers worldwide. Now, one of its most decorated distilleries is making a move that goes