Recent News

Ja Rule's Calculated Play: Selling Whiskey to People Who Don't Drink It In a category that's bleeding volume by the millions of cases, launching a new whiskey brand takes either extraordinary confidence or a fundamentally different idea about who the customer actually is. Ja Rule — born Jeffrey At

Willem by Willem: Laphroaig's 14-Year-Old Celebrity Scotch Is Genuinely Great — But That $156 Price Tag Is Hard to Swallow There are celebrity whisky collaborations, and then there are celebrity whisky collaborations. The first category is crowded with glossy bottles backed by minimal involvement

Alan Jackson's Silverbelly Whiskey Is Now Offering Newlyweds a Personal Gift — Straight From Alan Himself Alan Jackson has spent more than three decades writing songs about love, marriage, and the kind of life worth celebrating. Now, through his Silverbelly Whiskey brand, he's turning that ethos i

Kelsey Plum's Yam Jam Bourbon Is the Celebrity Release That Actually Earns Its Shelf Space The bourbon world has a cynicism problem when it comes to celebrity bottles. For every release that shows genuine engagement with the craft, there are a dozen that amount to little more than a famous face at

Han Solo Trades the Millennium Falcon for a Highland Distillery There are celebrity whisky deals, and then there is whatever Harrison Ford just pulled off with Glenmorangie. The man who played Han Solo did not just slap his name on a bottle and cash a check. He actually worked with the distillery'

There are hockey players, and then there are enforcers. Joe Kocur was never just a hockey player. The man who spent the better part of two decades making life miserable for anyone who dared mess with his Detroit Red Wings teammates is now channeling that same intensity into something a little smoot

When a Hall of Fame quarterback releases a whiskey that measures 147 proof, expectations might reasonably lean toward skepticism. Yet the newest offering from Terry Bradshaw's bourbon lineup manages to defy conventional wisdom about extremely high-alcohol spirits. The Pittsburgh Steelers legend

The numbers tell an unconventional story. Most distillers won't proudly advertise a 51.9% figure on their bourbon bottle, but Terry Bradshaw isn't most distillers. The four-time Super Bowl champion has turned what some might call an unremarkable career statistic into the foundation of his whiskey e

When heavy metal legends Machine Head decided to dive into the spirits world, they didn't just dip a toe—they unloaded with both barrels. Enter Shotgun Blast Whiskey, a 94-proof straight bourbon that's turning heads among rock fans and whiskey drinkers alike. This isn't some watered-down gimmick; i

When you think of Scotch whisky, images of cozy firesides, leather armchairs, and maybe a classic rock tune in the background might come to mind. But what if that picture got a fresh shake-up from one of today's hottest pop stars? Johnnie Walker, the top-selling Scotch brand around the globe, has j