A series of short films featuring Hollywood star Harrison Ford have made him the face of a Glenmorangie whisky campaign. The Star Wars and Indiana Jones classic will star in a 12-episode film series called "Once Upon a Time in Scotland," which will be directed by fellow actor Joel Edgerton. He will visit Glenmorangie's 180-year-old Tain house as part of the campaign to discover more about their distillation method.
The 82-year-old will wear a kilt made by streetwear brand Palace in other episodes, where he will have an "authentic Scottish experience," acquire proper speech and manners, and even connect with locals over a drink. Highland settings including Loch Glass and 19th-century Ardross Castle will also appear in the series.
Image credit: Glenmorangie
The actual Glenmorangie distillery crew will be joining Ford and will appear alongside the movie icon.
“I loved working with the team at the distillery – they were all great. The whole process of filming was full of unanticipated joys: little unexpected moments. It’s a tribute to Glenmorangie’s sensibilities that they let us be less than totally serious. I think what Joel has produced has a certain charm to it, because it’s unpretentious and just amusing.” ~ Harrison Ford
“I’ve spent my whole life watching commercials that follow an expected format and so I really like it when things are a little disruptive, fun, and irreverent. It was nice that we got a chance within the very traditional industry of whisky to get behind the scenes, to subvert the seriousness that often goes into an advertising campaign and have fun with that. I hope that people get to see the short film and the full-length episodes – and enjoy them and share them around.” ~ Director Joel Edgerton
Image credit: Glenmorangie
“Harrison Ford is the real deal: a true global icon, and a genuine whisky lover. It was a dream come true to collaborate on this campaign, and welcome him to our home in the Highlands to discover more about Glenmorangie. He is someone who has honed his craft over decades, which gives him a real appreciation for the dedication and skill of our distillery team. Like us, he’s not afraid to laugh at himself – and I think Joel has perfectly captured his authentic warmth, alongside his roguish sense of humour. We hope whisky lovers around the world will enjoy exploring the episodes, and learning more about the real people and places behind our whiskies, through Harrison’s eyes.” ~ Caspar MacRae, president & CEO of The Glenmorangie Company
