Recent News

Kentucky Meets the Pit Lane: How Jack Daniel's and Jim Beam Are Racing Into Formula 1 Something fundamental has shifted in the sponsorship landscape of Formula 1. The sport that once served as a showcase for European cigarette brands, Scotch whisky giants, and Italian fashion houses is now home to s

The New World Whisky Boom: How Non-Traditional Producers Are Building Passionate, Loyal Followings in America and Beyond For most of the twentieth century, the whisky map was drawn in pencil by a handful of nations — Scotland, Ireland, Kentucky, and Tennessee — and almost nobody dared redraw it. Tha

Diageo Rewrites the Recipe on the World's Biggest Whisky If you've spent any time following global whisky trends, you already know that India is no sideshow. It is the main event. And right at the center of that story — arguably at the center of the entire worldwide whisky story, by sheer volume — s

The big chain sports bars get most of the attention on game day. They have the parking lots, the TV commercials and the same menu from coast to coast. But ask a group of fans where they would rather watch a big match and plenty of them will name a local place instead. It might be a beach bar with s

Blended Spirits Are Crashing the American Whiskey Party — and This Time, It's Not a Fluke The American whiskey world has spent the better part of a decade obsessing over single barrels, age statements, and the scarcity game. Allocated bottles disappeared from shelves in hours. Secondary market pri

Canned Cocktails Surge While Scotch Takes a Body Blow in U.S. Control States The American spirits landscape is undergoing a structural realignment that should concern every importer, distributor, and brand manager who has staked significant shelf space on Scotch whisky. Fresh data from the Nationa

Bourbon's Global Crisis: How Tariffs, Trade Wars, and America's Fading Soft Power Are Hammering the Spirit Abroad For the better part of two decades, bourbon was on a relentless upward march. The spirit born in Kentucky's limestone-watered hollows became a global phenomenon — poured in Tokyo cockt

For years, Canada was one of the surest bets in the American spirits business. Every year, distillers from Kentucky to Tennessee could count on Canadian consumers to buy hundreds of millions of dollars worth of bourbon, rye, and Tennessee whiskey. That reliable relationship has now collapsed — and

The numbers are in, and Kentucky bourbon has done it again. The Kentucky Bourbon Trail program recorded 2.7 million visitors in 2025, matching the record-setting pace of the year before and proving that America's native spirit continues to pull people in from across the country and around the world

A $2.37 Billion Wake-Up Call The numbers are in, and they tell a story that every whiskey drinker, bourbon collector, and spirits enthusiast in America should be paying attention to. U.S. spirits exports dropped 3.8% in 2025, landing at $2.37 billion — a meaningful slide from where the industry st