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Heaven Hill Just Spent $200 Million on Bourbon While the Rest of the Industry Is Bleeding

Heaven Hill Just Spent $200 Million on Bourbon While the Rest of the Industry Is Bleeding

The bourbon business is hurting. Exports are down. Bankruptcies are piling up. Younger drinkers are cutting back. And yet, Heaven Hill—one of the most recognized names in American whiskey—just opened a brand-new $200 million distillery in Bardstown, Kentucky. At the same time, the company quietly a

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Posted at: 04-12-2026
By: Menachem Kossowsky

Buffalo Trace's New Online Reservation System Is Causing a Stir Among Bourbon Fans

Buffalo Trace's New Online Reservation System Is Causing a Stir Among Bourbon Fans

The distillery tried something new — and the results were messy, exciting, and everything in between There are few things in the world of American bourbon that get collectors and enthusiasts more fired up than a limited release from Buffalo Trace Distillery. The Frankfort, Kentucky institution has

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Posted at: 03-20-2026
By: Menachem Kossowsky

The Georgia Distillery Putting Trees Back in the Ground, One Bottle at a Time

The Georgia Distillery Putting Trees Back in the Ground, One Bottle at a Time

There's a distillery in Macon, Georgia doing something no one else in the spirits business is doing quite like this. Every bottle of bourbon, vodka, or gin that walks out the door from Longleaf Distilling Co. comes with a promise — a tree gets planted. Not a donation to some vague environmental f

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Posted at: 03-11-2026
By: Menachem Kossowsky

The Spirits Podcast That Goes Beyond the Medal

The Spirits Podcast That Goes Beyond the Medal

The spirits world has always had its share of awards. Shelves are lined with bottles wearing gold stickers like battle ribbons, and most drinkers have learned to tune them out. But a new podcast from The Tasting Alliance is trying to change the conversation — not by questioning the awards, but by a

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Posted at: 03-09-2026
By: Menachem Kossowsky

How Maker's Mark Turned Values Into Its Best Asset

How Maker's Mark Turned Values Into Its Best Asset

Maker's Mark hasn't touched its bourbon recipe in decades. The red wax still gets hand-dipped the same way it always has, dripping down each bottle in that instantly recognizable pattern. But something is shifting at the distillery tucked into the rolling hills of Loretto, Kentucky — not in the bar

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Posted at: 03-05-2026
By: Menachem Kossowsky

Tullibardine: The Women Running Scotland's Hidden Gem

Tullibardine: The Women Running Scotland's Hidden Gem

There's a distillery sitting quietly in the Scottish Highlands that most American whisky drinkers have never heard of. That's starting to change — and the people responsible for turning heads happen to all be women. Tullibardine Distillery, tucked away in Blackford, Perthshire at what locals ca

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Posted at: 03-03-2026
By: Menachem Kossowsky

This Distillery Uses Popcorn Corn for Bourbon

This Distillery Uses Popcorn Corn for Bourbon

Six years back, a distillery decided to throw out the rulebook on how bourbon gets made. The folks at 15 STARS Fine Aged Bourbon had a straightforward question: what happens when you swap regular corn for the kind that pops? It wasn't just curiosity driving this decision. The team behind 15 STA

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Posted at: 02-02-2026
By: Menachem Kossowsky

American Investors Rescue Struggling Irish Whiskey Distillery

American Investors Rescue Struggling Irish Whiskey Distillery

The whiskey industry has faced its share of challenges lately, from massive inventory surpluses to declining consumption patterns. Against this backdrop of uncertainty, one small Irish distillery has found an unexpected lifeline from across the Atlantic. Powerscourt, a distillery located in Wic

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Posted at: 01-28-2026
By: Menachem Kossowsky

America's Whiskey Salute to Revolution

America's Whiskey Salute to Revolution

In the world of fine spirits, sometimes a bold marketing move can turn forgotten barrels into legends. Back in 2000, Japan's Hanyu Distillery shut down amid tough finances and fading interest in local whisky. But Ichiro Akuto, the founder's grandson, stepped in and saved 400 casks of aged stock. He

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Posted at: 01-07-2026
By: Menachem Kossowsky

Antarctica's Chill: World's First Frozen Whisky

Antarctica's Chill: World's First Frozen Whisky

Imagine taking a fine single malt and letting it rest in the harshest cold on the planet. Not just a quick chill over ice, but years in temperatures that plunge way below zero. That's exactly what happened with a new whisky from Argentina. It's the first ever to mature right in Antarctica, and folk

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Posted at: 11-14-2025
By: Menachem Kossowsky
7 Red Flags That a Whiskey Brand Is All Marketing and No Substance

7 Red Flags That a Whiskey Brand Is All Marketing and No Substance

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