Costco has long been a treasure trove for shoppers seeking everything from bulk household goods to rare and exclusive finds. Its liquor aisle, in particular, has gained a reputation for surprising discoveries, including luxury wines and high-end spirits. Recently, a standout product made waves among whiskey enthusiasts: the 2024 Special Release Jack Daniel’s Single Barrel Coy Hill High Proof. This limited-edition offering has quickly become a coveted item, selling out in mere minutes at some Costco locations.
What Makes the 2024 Coy Hill High Proof Special?
Image credit: Jack Daniel’s
Jack Daniel’s fans are no strangers to the Coy Hill series, which has been synonymous with high-proof, high-quality whiskey since its debut in 2021. The 2024 release continues this tradition but also brings a unique twist. This year’s edition returns to a single-barrel format, distinguishing itself from the 2022 small-batch release. The whiskey is barrel-aged for over a decade and bottled at barrel strength, with proofs ranging from 122 to 137.5, or approximately 65.35% ABV.
One of the defining features of this release is its aging process. Unlike previous editions that matured in the attic of the barrelhouse, the 2024 Coy Hill whiskey was aged on the fifth and sixth floors, where it was exposed to more stable temperatures and reduced environmental fluctuations. This shift resulted in a whiskey that, while still bold, is surprisingly delicate for its proof. Critics and taste testers alike have noted its complex flavor profile, which includes notes of orchard fruits, warm cinnamon, honey-buttered toast, and freshly ground coffee.
Why Whiskey Collectors Are Flocking to Costco
Costco’s ability to secure such rare bottles at accessible prices has further fueled the frenzy around this whiskey. At a retail price of around $70, the 2024 Coy Hill High Proof is a steal compared to the secondary market, where these bottles are being listed for $500 to $800. If the trajectory of previous releases is any indicator, those prices could skyrocket even higher. For instance, the 2021 Coy Hill Single Barrel now commands upwards of $1,200 on the secondary market.
The affordability and exclusivity make this bottle a hot commodity. At a Costco in La Mesa, California, one lucky customer managed to grab a bottle before it sold out in less than 45 minutes. Stories like these are common, with eager collectors and whiskey fans scouring stores for a chance to claim one of these bottles.
A Whiskey Meant to Be Savored
While many collectors see these limited-edition bottles as investment opportunities, Jack Daniel’s Coy Hill High Proof is also crafted for enjoyment. Its nuanced flavor profile is a testament to the craftsmanship and attention to detail that Jack Daniel’s puts into its special releases. Whiskey enthusiasts suggest savoring the drink neat to fully appreciate its layered complexity.
That said, the bottle’s status as a collector’s item makes it equally tempting to tuck away for future value. Whether it's enjoyed during a special occasion or saved as a centerpiece for a whiskey collection, the 2024 Coy Hill High Proof is undoubtedly a bottle that commands attention.
The Secondary Market Boom
The secondary market for rare whiskeys has grown significantly in recent years, with Jack Daniel’s special releases at the forefront. The Coy Hill series has consistently attracted both seasoned collectors and casual enthusiasts, driving demand through the roof. Online forums, auction sites, and resale platforms show listings well above retail price within days of release.
Despite the temptation to flip a bottle for profit, many agree that the Coy Hill High Proof’s rich flavors and masterful balance make it worth opening and sharing with friends. Its fruity notes and warm spices have been compared to premium offerings like Pappy Van Winkle, often hailed as the gold standard of American whiskey.
Act Fast if You Spot It
If you’re lucky enough to see the 2024 Coy Hill High Proof at your local Costco, don’t hesitate. These bottles are flying off the shelves faster than most customers can react, and the opportunity to purchase one at retail price is fleeting. Whether for personal enjoyment or as a collector’s piece, this limited-edition Jack Daniel’s whiskey is poised to be one of the year’s most talked-about releases.
