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Penelope Bourbon has never been particularly shy about pushing into new territory, but the brand's latest move lands squarely at the intersection of two trends reshaping the American whiskey market: the enduring, almost mythological prestige of the Old Fashioned, and the explosive consumer appetite

Bruichladdich and Whitebox Just Changed What a Canned Cocktail Can Be There is a version of the ready-to-drink cocktail that most American drinkers know well — syrupy, low-alcohol, generic, and designed more for shelf appeal than for any real sensory experience. For years, the canned cocktail cate

Espolòn Enters the Extra Añejo Arena With a Double-Cask Tequila That Speaks Directly to Whiskey Drinkers There's a quiet power shift happening on back bars and home liquor shelves across America. Bottles that once sat exclusively in the bourbon and Scotch columns are making room — begrudgingly, in

There's a moment happening in American bars right now that says a lot about where drinking culture stands in 2025. Walk into Ray's, the Brooklyn cocktail bar that's become something of a cultural bellwether, and you won't find a Manhattan on the menu. What you will find, right there in the Martini

There's a new kind of pressure test coming to bars across America, and it has nothing to do with a Saturday night rush. The Tales of the Cocktail Foundation, working alongside Absolut Vodka, has announced a nationwide bartender competition called Absolut Heat Streak — and it's designed to find out

The cocktail world's most respected honors return to New Orleans in 2026 with a list that spans six continents and leaves nothing on the table Every year, the drinks industry holds its breath. Not for scores or ratings handed down by some algorithm, but for a list that actually means something — o

The ready-to-drink cocktail market just got a major shakeup. Sazerac, one of the oldest and most powerful names in American spirits, has announced it is entering an exclusive distribution deal with SIPMARGS, a sparkling ready-to-drink margarita brand that has been quietly building serious momentum

The Spirited Awards Just Dropped Their U.S. Nominees — And the List Says a Lot About Where Cocktail Culture Is Headed Every year, the drinks industry has its version of awards season. And for anyone who takes their cocktails seriously — whether that means knowing the difference between a proper Sa

A New Class Steps Into One of Hospitality's Most Competitive Training Grounds Every year, bartenders from around the world send in applications hoping for a shot at one of the most respected training programs in the drinks business. Most don't make it. The ones who do spend a week in New Orleans w

The World's Premier Drinks Conference Is Back New Orleans has never needed much of an excuse to throw a party, but when Tales of the Cocktail rolls into town every July, it becomes something else entirely. The 24th annual Tales of the Cocktail is set for July 19 through 24, 2026, headquartered o