Country music and bourbon whiskey share a deep connection, both rooted in the heart of American culture—raw, real, and full of soul. When Barmen 1873 Bourbon teamed up with Grammy-winning country star Lainey Wilson, they created something special that captures this shared spirit. On August 11, 2025, Barmen 1873 Bourbon, a 92-proof blend of carefully selected straight bourbons from Coors Whiskey Co., will release a limited-edition commemorative bottle to celebrate Wilson’s 2025 Whirlwind World Tour. This exclusive bottle, limited to just 1,000 cases, is more than just a drink—it’s a collectible piece of Americana that whiskey enthusiasts and music fans alike will want to get their hands on.
A Bottle That Tells a Story
The Lainey Wilson Whirlwind World Tour Commemorative Bottle is a tribute to the singer’s bold style and skyrocketing career. Each bottle is a work of art, featuring a design that screams Lainey Wilson. The label showcases a “2025 Tour” belly band that takes center stage, making it clear this bottle is tied to her U.S. tour stops. Individually numbered bottles add a touch of exclusivity, while a Lainey-branded tax strip and a Whirlwind World Tour emblem give it a personal flair. The packaging also includes a “Barmen 1873 x Lainey Wilson” collaboration callout and a “Whirlwind World Tour Release” designation, tying the whiskey directly to her high-energy performances. As Wilson herself put it, “This bottle of Barmen 1873 has my name written all over it—literally—and it’s coming on the road with us.”
The Whiskey Inside
This release isn’t just about a pretty label. It’s a celebration of two American originals—Lainey Wilson’s music and Barmen 1873’s whiskey—both built on authenticity, craftsmanship, and a bit of grit. The bourbon itself is Barmen 1873’s signature 92-proof blend, known for its smooth yet robust flavor profile. With notes of caramel, vanilla, and toffee, it delivers a warm, rich taste that’s complemented by hints of grilled peach, raisin, and apple. Subtle traces of coffee and dark chocolate mingle with sweet dill and mint, finishing with a lingering kick of cinnamon, ginger, and nutmeg. This is a whiskey that’s as bold as Wilson’s performances, perfect for sipping neat or mixing into a classic cocktail while listening to her hits like “Heart Like a Truck” or “Wildflowers and Wild Horses.”
Where to Find It
The bottles will hit shelves in select U.S. markets tied to Wilson’s tour stops, including Nashville, Dallas, Denver, Chicago, and Tampa, among others. With only 1,000 cases available, they’re expected to sell out quickly, making them a must-have for collectors and fans. Those lucky enough to snag one can expect to find them starting August 11, 2025, but they’ll only be around while supplies last. For updates on availability, Barmen 1873’s website (www.barmen1873bourbon.com) and Instagram (@barmen1873) are the go-to sources.
A Partnership Rooted in Heart
This commemorative bottle is part of a broader partnership between Barmen 1873 and Lainey Wilson that kicked off in early 2024. The collaboration began with a bang when Barmen 1873 named Wilson its first official artist partner. To mark the occasion, they launched a Lainey Wilson-themed pop-up bar in Nashville called “Hold My Bourbon Bar.” The event, which ran from April 4 to 7, featured decor inspired by Wilson’s signature style, a jukebox packed with her songs, and cocktails handpicked by the singer herself. All proceeds went to her Heart Like a Truck Fund, a charity close to her heart. Since then, the partnership has grown, with Barmen 1873 integrating into Wilson’s performances, from on-stage moments to digital and retail appearances. The whiskey brand even created a signature cocktail, the Wildflowers Old Fashioned, inspired by Wilson’s song “Wildflowers and Wild Horses,” blending their bourbon with flavors that match her tough yet soulful vibe.
The Woman Behind the Bottle
Susie McInerney, Marketing Lead for Barmen 1873 Bourbon, summed it up best: “This commemorative release captures the fire, energy, and soul of Lainey’s Whirlwind World Tour. It’s a celebration of a shared American spirit—and something truly special for both music fans and whiskey drinkers.” The partnership reflects a perfect marriage of two crafts that embody hard work and heart. Wilson, a Louisiana native, has taken the country music world by storm with her authentic storytelling and powerhouse vocals. She’s racked up awards, including four at the 60th Annual ACM Awards—Entertainer of the Year, Female Artist of the Year, Album of the Year for Whirlwind, and Artist-Songwriter of the Year. Her latest single, “Somewhere Over Laredo,” from the deluxe version of her Whirlwind album, set to release on August 22, 2025, broke records with over 1.16 million streams in its first 24 hours.
The Brand Behind the Bourbon
Barmen 1873 Bourbon, meanwhile, is part of Coors Spirits Co., a division of Molson Coors that’s expanding from its beer roots into the spirits world. Launched in 2023, the brand draws its name from the year Adolph Coors founded his brewery in Golden, Colorado. Barmen 1873’s 92-proof bourbon has already earned accolades, including a Gold medal at the 2025 San Francisco World Spirits Competition and a Platinum at the ASCOT Awards. The company’s spirits portfolio also includes Five Trail Blended American Whiskey and Blue Run Spirits, a Kentucky-based distiller of premium bourbons and rye whiskies acquired in 2023. This limited-edition release is a testament to their commitment to innovation and quality, blending tradition with a modern twist.
Why It Matters
For those who appreciate a good bourbon and the sound of country music, this bottle is more than just a drink—it’s a piece of a cultural moment. Whether you’re a longtime Lainey Wilson fan or a whiskey collector looking for something unique, the Barmen 1873 x Lainey Wilson Whirlwind World Tour Commemorative Bottle is a chance to own a slice of history. Picture yourself pouring a glass, kicking back, and letting Wilson’s music set the mood as you savor the rich, complex flavors of this American-made bourbon. But act fast—these bottles won’t stick around long, and with only 1,000 cases out there, they’re sure to become a prized addition to any collection.
