Thanksgiving usually means the same old thing: turkey, football, and relatives arguing about politics at the table. But this year, something completely different showed up on a lot of guys’ feeds – a bunch of retired grandpas and some loud twenty-something influencers getting absolutely smashed on peanut-butter whiskey and calling it “Let’s Get Basted.”
That’s the holiday campaign Skrewball Whiskey just dropped, and if you missed it, you missed one of the funniest things on the internet all year.
Picture this: the crew from Retirement House – those silver-haired legends who went viral dancing and roasting each other – sitting down with the kids from Cool Guyz Online. One table. One mission. Get turkey-day levels of lit on a whiskey that tastes like the inside of a Reese’s cup had a baby with Jack Daniel’s. The video is pure chaos in the best way: old-timers teaching the young bucks how to two-step, Gen-Z kids trying to explain TikTok dances to guys who still call the remote a “clicker,” and everybody yelling “Skrew the usual!” while pouring another round.
The whole thing was cooked up by Flighthouse Media, the same outfit that turned Retirement House into social-media gold. Their CEO, Ash Stahl, said it best: they love working with brands that aren’t scared to do something nuts. And Skrewball? Nuts is literally in the bottle.
If you’ve never had Skrewball, here’s the quick rundown. It’s a 70-proof American whiskey that actually tastes like peanut butter – smooth, a little sweet, with some honey and nutmeg hanging around on the finish. Doesn’t sound like it should work, but one sip and you’re hooked. The story behind it is pretty American too. Steven Yeng, a Cambodian refugee who made it to California, owned a bar and restaurant and was obsessed with peanut butter. His wife Brittany – a chemist who became a lawyer – helped him figure out how to mix it with whiskey without it tasting like a science experiment gone wrong. They launched in 2018 out of their place in San Diego, and five years later Pernod Ricard (the huge company behind Jameson and Absolut) saw the numbers and bought a majority stake. Smart move.
Flavored whiskey isn’t new – Fireball’s been setting throats on fire for years – but the category has been growing like crazy. Between 2016 and 2021 the stuff was moving 12% more every single year, and Skrewball is the one that proved peanut butter could play in the whiskey world.
Shamira Amin, the senior brand manager at Skrewball, summed up the whole vibe: “At Skrewball, we live for unexpected pairings, like peanut butter and whiskey, so when Friendsgiving started feeling a little too predictable, we knew we had to flip the script. Skrew the Usual.”
And that’s exactly what the video does. It’s not some polished commercial with models in ugly Christmas sweaters. It’s real people – old dudes in Hawaiian shirts, young guys with mullets and energy-drink mustaches – passing the bottle, telling stories, laughing until they can’t breathe. One grandpa does a shot and says, “Tastes like my childhood, only it kicks harder.” Another kid tries to get the whole table to hit the Woah and nearly sends somebody’s hip replacement flying.
It’s the kind of thing that makes you want to text your buddies and say, “Next year, we’re doing this instead of fighting over the wishbone.”
Because at the end of the day, that’s what Skrewball is selling – not just a weird whiskey, but the idea that the best nights happen when you throw out the playbook. Young, old, doesn’t matter. Grab whoever shows up, pour something that doesn’t make sense on paper, and make the kind of memories that still crack you up twenty years later when you’re telling the story at somebody else’s Thanksgiving table.
So yeah, the turkey might still be dry and Uncle Gary will still complain about the Cowboys, but at least now you know there’s a bottle out there that can turn any gathering into the kind of night nobody wants to end.
Skrew the usual. Pass the Skrewball. Let’s get basted.
