In the world of American whiskey, few things stir up more excitement than a bold new release that grabs the top spot from the experts. That's exactly what happened when Elijah Craig Barrel Proof Rye was crowned Whisky Advocate's 2025 Whisky of the Year. This isn't just another award—it's a game-changer, marking the first time a rye whiskey has ever claimed the highest honor in the magazine's prestigious Top 20 ranking. For whiskey lovers who appreciate the deep roots and real craftsmanship behind every bottle, this win highlights how tradition and innovation can come together to create something truly special.

Image credit: Elijah Craig
The story starts with Elijah Craig, a brand that's been turning heads in the American whiskey scene for years. Known for its lineup of premium whiskeys, Elijah Craig has built a reputation on quality and consistency. This latest achievement adds to a string of successes for its parent company, Heaven Hill Brands. Back in 2017, Elijah Craig Barrel Proof Bourbon took home the Whisky of the Year title, and in 2020, Larceny Barrel Proof followed suit. Even Elijah Craig's Straight Rye made a strong showing in 2020, landing at No. 7 on the list. But this 2025 win for the Barrel Proof Rye? It's historic, proving that rye whiskey can stand toe-to-toe with bourbon and redefine what fans expect from the category.
What makes this release stand out is that it's the first Barrel Proof Kentucky Straight Rye Whiskey ever from the Elijah Craig family. Launched in September 2025, it embodies the brand's commitment to pushing boundaries while staying true to its heritage. Under the watchful eye of Master Distiller Conor O’Driscoll, the team handpicked barrels that deliver an incredible mix of bold flavors and easy drinkability. Aged for a solid 12 years and 3 months, then bottled at 108 proof without any cutting or chill filtering, this whiskey comes straight from the barrel in its raw, unadulterated form. That means every sip packs the full intensity that serious enthusiasts crave, with no compromises.
For those who know the ins and outs of whiskey production, the details here are what elevate it. The non-chill filtered process keeps all the natural oils and compounds intact, giving it a richer mouthfeel and more complex profile. And at 108 proof, it's got enough heat to warm you up on a chilly evening, but it's balanced enough to enjoy neat or with a splash of water. Whiskey fans have been quick to sing its praises, and critics have followed suit, drawn to its depth and character.
This milestone hits especially close to home for the folks at Heaven Hill. Max L. Shapira, the Executive Chairman of Heaven Hill Brands, has been part of the Elijah Craig journey from the start. He's seen the brand grow over decades, and this award during the company's 90th anniversary year feels like a fitting tribute. “To have Elijah Craig Barrel Proof Rye recognized as Whisky of the Year during our 90th anniversary year is profoundly meaningful,” said Shapira. “For nine decades, our family has remained committed to elevating American Whiskey with patience, integrity, and a deep respect for tradition. This award is a remarkable tribute to the generations of craftspeople who have shaped Heaven Hill, and to the bright future of American Whiskey that we continue to build together.” His words capture the essence of what makes American whiskey so enduring—it's about family, hard work, and honoring the past while looking ahead.
Diving into the tasting notes, this rye whiskey doesn't disappoint. On the nose, you'll catch inviting aromas of baking spices, fresh gingerbread, and a hint of molasses that pull you in right away. It's like stepping into a cozy kitchen during the holidays. Then, on the palate, it unfolds with layers of stewed fruits and a warm kick of cinnamon, creating a symphony of flavors that evolve with each sip. The finish is where it really shines, lingering with notes of nutmeg and a robust burst of rye spice that leaves a satisfying warmth. It's the kind of whiskey that's perfect for savoring slowly after a long day, maybe paired with a good cigar or some dark chocolate to enhance those spicy undertones.
Max Stefka, AVP Global Whiskey Brands for Heaven Hill, echoed the team's pride in this recognition. “We are honored to see Elijah Craig’s first-ever Barrel Proof Rye recognized at the highest level,” said Stefka. “To be chosen as Whisky of the Year is a proud milestone for our entire team and we thank Whisky Advocate for the recognition and the value they provide to all whiskey fans.” It's clear that this isn't just about one bottle—it's a nod to the dedication of everyone involved, from the distillers to the barrel selectors.
Labeled as Batch A925, this release kicks off a new era for Elijah Craig's Barrel Proof series. It's all about presenting whiskey in its most authentic state, letting the natural qualities shine through. And at a suggested retail price of $74.99 for a 750 ml bottle, it's accessible enough for collectors and casual sippers alike to grab one nationwide. Whether you're building a home bar or looking for that next standout pour at your favorite spot, this rye fits right in.
To understand why Elijah Craig carries so much weight, you have to go back to its namesake. The brand honors the Reverend Elijah Craig, often called “The Father of Bourbon.” In 1789, he set up his distillery along Elkhorn Creek in what's now Georgetown, Kentucky. Legend has it he was the first to age his spirits in charred oak barrels, transforming clear corn liquor into the smooth, amber bourbon we know today. That innovation laid the groundwork for the entire industry.
Heaven Hill Distillery has been producing Elijah Craig since 1986, long before “small batch” became a buzzword. Their Master Distillers carefully select barrels to ensure each expression hits that sweet spot of age, body, and flavor. The lineup includes standouts like Elijah Craig Small Batch, Elijah Craig Straight Rye Whiskey, Elijah Craig Toasted Barrel Bourbon, Elijah Craig Barrel Proof Kentucky Straight Bourbon Whiskey, and Elijah Craig Single Barrel Kentucky Straight Bourbon Whiskey. Over the years, the brand has racked up impressive awards, including Whisky Advocate’s Whisky of the Year, Best Small Batch Bourbon, Best Single Barrel Bourbon (aged 11+ years), and Best Straight Bourbon at the San Francisco World Spirits Competition. It's also earned Excellent Highly Recommended honors at the Ultimate Spirits Challenge.
For anyone who's spent time exploring American whiskeys, this 2025 win for the Barrel Proof Rye feels like a natural progression. It builds on the brand's legacy while opening doors for rye to get the spotlight it deserves. In a market full of options, Elijah Craig continues to stand out by focusing on what matters: quality ingredients, time-honored methods, and a passion for the craft. If you're the type who enjoys unwinding with a glass that tells a story, this one's worth seeking out. It not only celebrates 90 years of Heaven Hill's history but also points to an exciting future for rye whiskey enthusiasts everywhere. For more on the brand and its expressions, check out www.elijahcraig.com - it's a great resource for diving deeper into what makes these whiskeys tick.