Recent Whiskey News

In a groundbreaking move for both sports and spirits, Traveller Blended Whiskey has stepped up to the plate as the Official Whiskey of Major League Baseball (MLB). This multi-year partnership, announced recently, marks the first time a whiskey brand has earned this prestigious title from MLB. Craf

Pursuit Spirits, the innovative whiskey brand born from the passion of the Bourbon Pursuit podcast founders, is shaking things up in the American whiskey scene. In May 2025, the Louisville-based company unveiled a major rebrand for its Pursuit United lineup, introducing new proof points, a sleek c

This fall, the Buffalo Trace Distillery is set to expand its renowned Buffalo Trace Antique Collection (BTAC) with an exciting new release: E.H. Taylor Bottled-in-Bond Bourbon. This marks the first addition to the collection since 2006 and pays homage to the legacy of Colonel Edmund Haynes Taylor

Westward Whiskey, a trailblazer in the American single malt whiskey scene, has hit a rough patch and filed for Chapter 11 bankruptcy. Based in Portland, Oregon, the company, officially known as House Spirits Distillery, is using this legal move to restructure its operations and tackle what its fou

In an industry where growth is often slow and incremental, ICONiQ White Whisky has shattered expectations and set new records. Allied Blenders and Distillers Limited (ABD), the third-largest spirits company in India, has announced that its flagship whisky brand, ICONiQ White Whisky, has sold over

Old Elk Distillery, a well-respected name in the whiskey world, has reintroduced its flagship blended straight bourbon whiskey under a new name: Old Elk Slow Cut. This rebranding effort not only introduces a fresh identity for the product but also reflects the company’s commitment to making high-q

The World Whiskey Society (WWS), a leader in crafting and curating some of the world’s most unique and remarkable whiskeys, has announced the launch of an innovative membership program. This new initiative, the World Whiskey Society Membership, is tailored to bring whiskey lovers closer to the cra

Yellowstone Bourbon has proudly announced a major milestone in its partnership with the National Parks Conservation Association (NPCA). The company has donated a total of $1 million to NPCA since 2018, making it one of the organization’s largest corporate supporters. This achievement underscores Y

Big Easy Whiskey has officially launched in its hometown of New Orleans, just in time for the city’s lively celebrations and The Big Game. True to its name, Big Easy Whiskey embraces the laid-back yet vibrant spirit of New Orleans. This 5-year aged whiskey is infused with a proprietary blend of bo

Diageo, the international leader in spirits, has announced a significant restructuring of its operations in Kentucky that will see the closure of the bottling facility at the historic Stitzel-Weller Distillery in Shively, Louisville. The decision, effective in April, marks a new chapter for the co