Recent News

Brown-Forman Pulls the Plug on Slane Production — And the Silence Is Deafening The whiskey industry has been bracing for hard news for more than a year now, and Brown-Forman just delivered another gut punch. The Louisville-based spirits giant — home to Jack Daniel's, Woodford Reserve, and a sprawl

The Gang Goes to Market: How Four Walls Irish American Whiskey Found Its Brand-Building Home With Jesse Bongiovi's Lily Pond Group In a spirits industry crowded with celebrity labels chasing premium price tags and luxury shelf space, Four Walls Irish American Whiskey has always played a different

A Federal Shadow Falls Over Uncle Nearest Whiskey What began as one of American whiskey's most celebrated comeback stories — a brand built on the legacy of the first known Black master distiller in U.S. history — now reads more like a cautionary tale about overextension, financial opacity, and the

The Man Who Helped Build the Hype Machine — and Now Wants to Tear It Down Jake Norris has spent the better part of two decades working inside one of the most intoxicating paradoxes in American whiskey culture: the harder it is to get a bottle, the more people want it — and the less likely they are

Meet BOB: The Wisconsin Whiskey Shop Using Google Gemini AI to End the Guesswork of Buying Bourbon Every serious whiskey drinker has the same story. You're standing in a spirit shop, scanning a wall of hundreds of bottles, and eventually you grab something based on the label, the price tag, or

Bourbon's Global Crisis: How Tariffs, Trade Wars, and America's Fading Soft Power Are Hammering the Spirit Abroad For the better part of two decades, bourbon was on a relentless upward march. The spirit born in Kentucky's limestone-watered hollows became a global phenomenon — poured in Tokyo cockt

The man standing before one of Washington's most consequential trade panels wasn't there to talk politics. He was there to talk jobs, grain, and the survival of an industry that runs deeper into the American economy than most people realize. Chris Swonger, President and CEO of the Distilled Spi

A Historic Distillery Partners with the Biggest Wine and Spirits Distributor in the Country Holladay Distillery, the bourbon maker out of Weston, Missouri with roots going back to 1856, just locked in a major distribution deal that's going to put its bottles in front of a whole lot more people. Th

For generations, giving someone a bottle of good bourbon has been one of the simplest ways to say you care. No explanation needed. No card required. The bottle says enough on its own. But a Kentucky distillery thinks it can say a whole lot more — and they might be right. Bardstown Bourbon Compa

How a Royal Visit to the White House Ended a Tariff That Was Bleeding Scotland Dry For more than a year, the Scotch whisky industry watched millions of pounds drain out of its coffers every single week. Lobbying efforts, trade negotiations, government visits — none of it moved the needle. Then Kin