Brother’s Bond Bourbon, the renowned ultra-premium whiskey brand co-founded by actors and lifelong friends Ian Somerhalder and Paul Wesley, is embarking on an exciting journey of global expansion. The brand is strategically growing its reach across Europe, Asia, and the Middle East, making its award-winning products more accessible to whiskey enthusiasts worldwide. This major development comes through new partnerships with three key distributors: Brand Venture in Europe, Nimbility in Asia, and Craft & Culture in the United Arab Emirates (UAE).
The Global Expansion of Brother's Bond Bourbon
Founded with the mission of bringing exceptional American whiskey to a global audience, Brother's Bond Bourbon is now broadening its horizons with an aggressive international strategy. In 2024, the brand started working with Brand Venture to explore market opportunities for direct-to-consumer (DTC) sales across Europe. This partnership quickly gained traction, and the success of the initial efforts has paved the way for a more extensive distribution plan.
Brand Venture will handle the logistics, warehousing, and financial operations for Brother’s Bond Bourbon in Europe, ensuring smooth stock management and order fulfillment across the UK and mainland Europe. With their expertise, Brand Venture is positioned to help Brother’s Bond navigate and streamline distribution processes in these key markets.
In addition to its European expansion, Brother’s Bond Bourbon has formed a partnership with Nimbility in Asia. Nimbility is a recognized leader in the Asian spirits market, and this collaboration is expected to help Brother’s Bond make significant inroads into one of the fastest-growing whiskey markets in the world. Finally, the brand is expanding into the UAE through Craft & Culture, a strategic partner specializing in the Middle Eastern market. Together, these partnerships will help Brother’s Bond reach new consumers and establish a strong presence in three crucial global regions.
A New Era for Brother’s Bond Bourbon
For Brother’s Bond Bourbon, this international expansion is more than just an increase in global availability—it’s a step toward realizing the founders' long-term vision. “Expanding Brother's Bond Bourbon internationally has always been part of our long-term vision,” said Vincent Hanna, CEO of Brother’s Bond Bourbon. “We are thrilled to partner with three key global partners to bring our award-winning ultra-premium whiskey to new consumers worldwide. This is a major step forward in our journey to share our passion, innovation, and craftsmanship with whiskey lovers across the globe—one sip, one story, one bond at a time.”
The brand's international expansion comes with the introduction of four signature expressions, each designed to reflect the brand's commitment to excellence, quality, and craftsmanship. These expressions are:
- Brother’s Bond Straight Bourbon Whiskey: A four-grain, high-rye straight bourbon, this is the flagship product of the Brother’s Bond portfolio. Its distinctive flavor profile is crafted to appeal to bourbon enthusiasts worldwide.
- Brother’s Bond American Blended Rye Whiskey: A bold, innovative blend that redefines the rye whiskey experience with its unique and complex flavors.
- Brother’s Bond Cask Strength Straight Bourbon: A powerful and unfiltered bourbon designed for true whiskey connoisseurs, showcasing the unadulterated essence of premium bourbon.
- Brother’s Bond Bottled-In-Bond Straight Bourbon: A timeless expression that honors the traditions of bourbon making, offering unmatched quality and an elevated experience for those who appreciate the finer things in life.
Commitment to Sustainability and Quality
Brother’s Bond Bourbon is not only focused on producing high-quality whiskey but also on giving back to the environment and supporting sustainable practices. The brand’s dedication to sustainability is evident in its commitment to regenerative agriculture. With every bottle sold, a portion of the proceeds goes toward supporting responsible sourcing and regenerative farming practices. This eco-conscious approach is something that resonates with many of the brand's fans, especially those who are passionate about making environmentally responsible choices.
Crafted from the finest natural ingredients, each batch of Brother’s Bond Bourbon is carefully aged to perfection, showcasing the rich heritage of American whiskey-making. The brand is proud of its small-batch, hand-selected whiskeys that have won numerous accolades, including recognition for its Bottled-In-Bond Straight Bourbon as one of the top five bourbons in the world.
Looking to the Future
With its global expansion well underway, Brother’s Bond Bourbon is setting its sights on continuing to grow its international presence, ensuring that whiskey lovers around the world have the opportunity to experience the premium quality and craftsmanship the brand has become known for. The partnerships with Brand Venture, Nimbility, and Craft & Culture are integral to this mission, and as these collaborations unfold, Brother’s Bond is well-positioned to continue its success story on the global stage.
As Brother’s Bond Bourbon enters this new chapter, its founders, Ian Somerhalder and Paul Wesley, remain deeply committed to their mission of bringing people together through the enjoyment of whiskey. “One sip, one story, one bond at a time” is more than just a tagline—it reflects the brand's ethos and their belief in the power of shared moments and experiences. Brother’s Bond Bourbon is redefining what it means to enjoy ultra-premium whiskey, blending craftsmanship, sustainability, and innovation into every bottle.
For more information about Brother’s Bond Bourbon and its growing portfolio of products, or to learn more about the brand's commitment to sustainability, visit their official website at brothersbondbourbon.com or follow them on social media platforms like Instagram, Facebook, TikTok, and X (@brothersbondbourbon).
About Brother’s Bond Bourbon
Brother’s Bond Bourbon was founded by Ian Somerhalder and Paul Wesley, two actors famous for their roles as brothers on the hit TV show The Vampire Diaries. What started as a shared passion for whiskey has evolved into a premium brand known for its exceptional quality and craftsmanship. The brand produces a small-batch whiskey portfolio that includes Straight Bourbon, Original Cask Strength Straight Bourbon, American Blended Rye, Regenerative Grain Straight Bourbon, and Bottled-in-Bond Straight Bourbon. Each bottle of Brother’s Bond Bourbon is crafted with care, using only the finest natural ingredients and aged to perfection.
In addition to its commitment to producing top-tier whiskey, Brother’s Bond is dedicated to sustainability, contributing a portion of proceeds to regenerative agriculture initiatives. This dual focus on quality and environmental responsibility sets Brother’s Bond apart as a brand that not only cares about great whiskey but also the world it is made in.
With an expanding international presence and an ever-growing base of loyal customers, Brother’s Bond Bourbon continues to prove that it is much more than just a drink—it's a story, a bond, and a celebration of craftsmanship.
