Recent Whiskey Pursuit Spirits Articles

Pursuit Spirits, the innovative whiskey brand born from the passion of the Bourbon Pursuit podcast founders, is shaking things up in the American whiskey scene. In May 2025, the Louisville-based company unveiled a major rebrand for its Pursuit United lineup, introducing new proof points, a sleek c

Pursuit Spirits, co-founded by Kenny Coleman and Ryan Cecil, has been on an extraordinary journey to redefine American whiskey. Their story begins with a passion for bourbon, nurtured through their decade-long work as hosts of Bourbon Pursuit, the number-one whiskey podcast. This immersive experie