Recent Sazerac Articles

Sazerac Makes Its Most Aggressive India Push Yet with Two New American Whiskey Brands When the Buffalo Trace parent company talks about India, it doesn't use hedging language. Sazerac has been consistent in calling the subcontinent a priority market, and now the New Orleans-based spirits giant is

Sazerac's £500 Million Bet on Au Vodka Is About Far More Than a Gold Bottle When a Kentucky spirits company with four generations of family ownership and a portfolio anchored by some of the most coveted bourbon barrels on earth decides to spend half a billion pounds on a Welsh vodka brand that lau

Brown-Forman Tells Sazerac to Take a Hike — Again In one of the most dramatic corporate standoffs the American spirits industry has seen in years, Brown-Forman Corporation officially rejected a renewed unsolicited takeover bid from Sazerac on Sunday, July 26, 2026, declaring the proposal "not acti

Sazerac Just Dropped Three New Canned Cocktails — And One of Them Is Unlike Anything on the Market The company behind Fireball, Buffalo Trace, and BuzzBallz isn't slowing down. On June 23, 2026, Sazerac Company announced the national launch of three new ready-to-drink cocktail brands from its Loui

Sazerac Snaps Up Garrard County Distilling for $20 Million, Turning a Bourbon Failure Into a Production Opportunity The bourbon industry's ongoing reckoning with overcapacity and financial overreach has claimed another casualty — and handed one of the sector's most powerful operators a considerabl