Recent Jim Beam Articles

Kentucky Meets the Pit Lane: How Jack Daniel's and Jim Beam Are Racing Into Formula 1 Something fundamental has shifted in the sponsorship landscape of Formula 1. The sport that once served as a showcase for European cigarette brands, Scotch whisky giants, and Italian fashion houses is now home to s

Let me set the scene. You're standing in the liquor aisle, maybe it's a Friday evening, and you're doing that thing where your eyes scan past the bottom shelf almost on instinct. You drift toward the stuff with the fancy labels — the wax-dipped bottles, the limited releases, the ones your buddy kee

Booker's "Milkshake Batch" Is Here — And the Story Behind It Is Pure Kentucky There are bourbon releases, and then there are the ones that make you stop mid-pour and actually think about the man behind the whiskey. Booker's 2026-02 "Milkshake Batch" lands squarely in the second category. It's a bo