Recent Jack Daniels Articles
Brown-Forman's Flat Whiskey Sales Hide an RTD Surge
Brown-Forman's Whiskey Flat, But RTDs Are Exploding: What the Numbers Mean for the Bourbon Industry The latest earnings report from Brown-Forman — the Louisville-based spirits giant behind Jack Daniel's, Woodford Reserve, and Old Forester — paints a picture of an American whiskey business in trans
Brown-Forman's Decline Signals Trouble for American Whiskey
Jack Daniel's Maker Brown-Forman Is Flashing Warning Signs — and the Whole American Whiskey Industry Should Pay Attention For more than 150 years, Brown-Forman Corporation has been one of the most recognizable names in the American spirits business. It survived Prohibition, weathered the long bour
Brown-Forman Rejects Sazerac's $15B Takeover Bid Twice
Brown-Forman Tells Sazerac to Take a Hike — Again In one of the most dramatic corporate standoffs the American spirits industry has seen in years, Brown-Forman Corporation officially rejected a renewed unsolicited takeover bid from Sazerac on Sunday, July 26, 2026, declaring the proposal "not acti
Brown-Forman CEO Lawson Whiting Retires After 27 Years
The End of an Era in Louisville: Lawson Whiting Steps Down as Brown-Forman CEO After nearly three decades inside one of America's most storied spirits companies, Lawson Whiting has decided to call it a career. Brown-Forman Corporation announced that Whiting has decided to retire from his role as P
Brown-Forman Posts Flat Sales as American Whiskey Slump Deepens
Brown-Forman Closes Fiscal 2026 with Flat Sales, Sets a Cautious Course as American Whiskey Demand Stays Soft The numbers Brown-Forman delivered on June 4, 2026 were neither a disaster nor a triumph — they were something arguably more telling about the state of American whiskey right now: flat. Fo
