Recent Crown Royal Articles

Last Call for Canadian Whisky: How Trump's Import Ban Reshapes What's on America's Shelves For decades, the relationship between American drinkers and Canadian spirits has been one of quiet, comfortable familiarity. Crown Royal in its distinctive purple bag has occupied prime real estate in home b

Crown Royal's Narrow Escape: How North America's Best-Selling Canadian Whisky Is Sidestepping Trump's Import Ban The escalating trade war between Washington and Ottawa has finally reached the point that many in the spirits industry feared but few believed would actually arrive: a full, executive-o

Crown Royal's "Bring It" Campaign Puts a Niagara Country Artist at the Center of a Major Whisky Push When Crown Royal decides to launch a new brand platform, it goes big. The Diageo-owned Canadian whisky giant did exactly that this summer, unveiling "Bring It" — a sweeping national campaign built

Is Canadian Whisky Really Just Cheap Bourbon? Let's be honest. If you've ever stood in a liquor store aisle, bottle of Crown Royal in one hand and a bottle of Maker's Mark in the other, you've probably asked yourself some version of this question: what's actually the difference? They're both amb

Crown Royal's Amherstburg Plant Finally Finds a Buyer — But the Full Story Is Messier Than the Press Release After months of political theater, union grief, border-town anxiety, and a whisky bottle theatrically poured out on live television, the Crown Royal bottling facility in Amherstburg, Ontari