Recent News

Fireball's Blazin' Apple Is the Brand's First Flavor Extension — And It Just Got a Very Strange Australian Launch Fireball Cinnamon Whisky has spent decades building one of the most recognizable identities in the American spirits market — a Canadian-born, cinnamon-laced shot that turned bar shelve

From the Garden of Ireland to American Shelves: Garden County Irish Whiskey Makes Its U.S. Debut On October 14, 2026, a small family-run operation based in County Wicklow, Ireland made its first formal move into one of the most competitive spirits markets on the planet. Garden County Irish Whiskey

From Lawrenceburg to the Sunshine State: Larrikin Bourbon's 15-State Expansion Signals a New Chapter for Craft Whiskey On September 21, 2026, a Kentucky craft distillery with roots planted firmly in two hemispheres made its most consequential move yet. Larrikin Bourbon Company announced that its K

Clydebuilt Whisky Reinvents Itself: New Packaging, a Tighter Range, and a Brand Growing Into Its Own Identity There is a moment in the life of every serious whisky brand when the liquid inside the bottle and the story on the outside finally align. For Clydebuilt, the independent bottling arm of Sc

Inside the Revival: Copper & Kings Brings Back Its Bottle Your Own Experience in Louisville Louisville, Kentucky has long been synonymous with bourbon — a city where the smell of charred oak barrels wafts through certain neighborhoods like a second climate, and where distillery tourism has bec

Royal Caribbean Is Bringing the Kentucky Bourbon Trail to the High Seas — and It's Dead Serious About It For most bourbon lovers, the Kentucky Bourbon Trail means a road trip: long stretches of bluegrass highway, limestone-filtered creek water, rickhouses baking in the August sun. It does not, his

New Era Whiskey Opens a Distillery and Social Club in Downtown Lexington — And It's Already Changing the Bourbon Tourism Map On the morning of September 2, 2026, a ribbon was cut on East Short Street in Lexington, Kentucky, and with it came the formal arrival of a brand whose origin story sounds m

A 189-Year Gap Gets Filled: The Borders Distillery Taps a Whisky Heavy-Hitter Ahead of Its Landmark Single Malt Launch There are moments in the Scotch whisky world that feel genuinely historic — not in the breathless, marketing-department sense, but in the kind of way that makes you stop and actua

Evan Williams Bourbon Nation Goes Deeper Into College Football for 2026 With Snapback Sports, Collegiate Edition Bottles, and Molly McGrath College football and bourbon have always shared the same spiritual real estate in American culture — Saturday afternoons, fired-up stadiums, and the kind of c

The group of major players guiding spirits policy in the United States just got a new name on its roster, and it's one that's been around a lot longer than the trade association itself. Disaronno International USA has signed on as a director member of the Distilled Spirits Council of the United Sta