Recent News
Borders Distillery Names Veteran Advisor Before Historic Launch
A 189-Year Gap Gets Filled: The Borders Distillery Taps a Whisky Heavy-Hitter Ahead of Its Landmark Single Malt Launch There are moments in the Scotch whisky world that feel genuinely historic — not in the breathless, marketing-department sense, but in the kind of way that makes you stop and actua
Evan Williams Bourbon Nation Expands Into College Football 2026
Evan Williams Bourbon Nation Goes Deeper Into College Football for 2026 With Snapback Sports, Collegiate Edition Bottles, and Molly McGrath College football and bourbon have always shared the same spiritual real estate in American culture — Saturday afternoons, fired-up stadiums, and the kind of c
Disaronno Joins the Table of America's Spirits Elite
The group of major players guiding spirits policy in the United States just got a new name on its roster, and it's one that's been around a lot longer than the trade association itself. Disaronno International USA has signed on as a director member of the Distilled Spirits Council of the United Sta
Austin Bar Veteran Jeremy Murray Joins Koopers Whiskey as Sales Director
Koopers Whiskey just made a hire that reads less like a corporate reshuffle and more like a homecoming. Jeremy Murray, the Austin hospitality veteran who put Koopers behind the bar more than ten years ago before most people outside Central Texas had ever heard the name, is now stepping inside the
William Grant & Sons Acquires The Famous Grouse Brand
William Grant & Sons Takes the Grouse: Inside One of Scotch's Most Consequential Ownership Deals in Years When two privately held Scottish whisky dynasties shake hands over a brand that has defined blended Scotch for more than a century, the industry takes notice. On July 1, 2025, William Gran
Buffalo Trace Hits The Road Again This Fall
For anyone who's ever wanted to sit down with a real bourbon expert and go through a proper tasting without hopping a flight to Kentucky, there's good news. Buffalo Trace Distillery just announced it's bringing back its traveling tasting event, called Buffalo Trace Distillery On Tour, for a second
Sazerac Has a New Acquisition in Bourbon Country
Kentucky bourbon has always been about patience. You wait years for a barrel to turn into something worth drinking, and you wait even longer for a company to prove it's in it for the long haul. Sazerac just gave the state another reason to believe it's not going anywhere. The company announced this
Unreined Whiskey Opens WildHorse Ranch Visitor Center in Texas
Unreined Whiskey Opens Its WildHorse Ranch Visitor Center — And Texas Bourbon Tourism Will Never Be the Same For decades, the pilgrimage to great American whiskey meant one thing: a road trip through central Kentucky, dodging slow-moving tractors on the way to Bardstown, Buffalo Trace, or one of t
Still Austin Whiskey Co. Opens 15,000-Sq-Ft Quarter
Still Austin Whiskey Co. Is Building Something Austin Has Never Seen Before There is a woman on the front of every bottle of Still Austin's flagship bourbon. She has been there since 2020 — rendered in the detailed, almost mythological style of native Texan artist Marc Burckhardt, she stares back
Still Austin Whiskey Builds 15,000 Sq Ft Quarter
Still Austin Whiskey Co. Is Building Something Bigger Than a Bar For more than a decade, Still Austin Whiskey Co. has been one of the most compelling stories in American craft spirits — a grain-to-glass distillery planted firmly in the heart of Texas, making bourbon and rye with the same swagger a