Recent News
Clydebuilt Whisky Rebrands With New Look and Tighter Range
Clydebuilt Whisky Reinvents Itself: New Packaging, a Tighter Range, and a Brand Growing Into Its Own Identity There is a moment in the life of every serious whisky brand when the liquid inside the bottle and the story on the outside finally align. For Clydebuilt, the independent bottling arm of Sc
Copper & Kings Brings Back Its Bottle Your Own Exp
Inside the Revival: Copper & Kings Brings Back Its Bottle Your Own Experience in Louisville Louisville, Kentucky has long been synonymous with bourbon — a city where the smell of charred oak barrels wafts through certain neighborhoods like a second climate, and where distillery tourism has bec
Royal Caribbean Brings Kentucky Bourbon Trail to 17 Ships
Royal Caribbean Is Bringing the Kentucky Bourbon Trail to the High Seas — and It's Dead Serious About It For most bourbon lovers, the Kentucky Bourbon Trail means a road trip: long stretches of bluegrass highway, limestone-filtered creek water, rickhouses baking in the August sun. It does not, his
New Era Whiskey Opens Lexington's First Distillery Social Club
New Era Whiskey Opens a Distillery and Social Club in Downtown Lexington — And It's Already Changing the Bourbon Tourism Map On the morning of September 2, 2026, a ribbon was cut on East Short Street in Lexington, Kentucky, and with it came the formal arrival of a brand whose origin story sounds m
Borders Distillery Names Veteran Advisor Before Historic Launch
A 189-Year Gap Gets Filled: The Borders Distillery Taps a Whisky Heavy-Hitter Ahead of Its Landmark Single Malt Launch There are moments in the Scotch whisky world that feel genuinely historic — not in the breathless, marketing-department sense, but in the kind of way that makes you stop and actua
Evan Williams Bourbon Nation Expands Into College Football 2026
Evan Williams Bourbon Nation Goes Deeper Into College Football for 2026 With Snapback Sports, Collegiate Edition Bottles, and Molly McGrath College football and bourbon have always shared the same spiritual real estate in American culture — Saturday afternoons, fired-up stadiums, and the kind of c
Disaronno Joins the Table of America's Spirits Elite
The group of major players guiding spirits policy in the United States just got a new name on its roster, and it's one that's been around a lot longer than the trade association itself. Disaronno International USA has signed on as a director member of the Distilled Spirits Council of the United Sta
Austin Bar Veteran Jeremy Murray Joins Koopers Whiskey as Sales Director
Koopers Whiskey just made a hire that reads less like a corporate reshuffle and more like a homecoming. Jeremy Murray, the Austin hospitality veteran who put Koopers behind the bar more than ten years ago before most people outside Central Texas had ever heard the name, is now stepping inside the
William Grant & Sons Acquires The Famous Grouse Brand
William Grant & Sons Takes the Grouse: Inside One of Scotch's Most Consequential Ownership Deals in Years When two privately held Scottish whisky dynasties shake hands over a brand that has defined blended Scotch for more than a century, the industry takes notice. On July 1, 2025, William Gran
Buffalo Trace Hits The Road Again This Fall
For anyone who's ever wanted to sit down with a real bourbon expert and go through a proper tasting without hopping a flight to Kentucky, there's good news. Buffalo Trace Distillery just announced it's bringing back its traveling tasting event, called Buffalo Trace Distillery On Tour, for a second