Recent News
Whiskey Thief Distilling's $2M NuLu Bet on Bourbon Tourism
Whiskey Thief Distilling Bets $2 Million on NuLu: A Craft Distillery Puts Down Permanent Roots in Louisville When a small craft distillery reaches into its pocket for a $2 million real estate purchase, it is not making a cautious, hedging move. It is making a declaration. Whiskey Thief Distilling
Horse Soldier Bourbon's $200M Kentucky Distillery Opens
From Afghanistan to the Bluegrass: Horse Soldier Bourbon's $200 Million Homecoming in Somerset, Kentucky On July 1, 2026 — three days before America's 250th birthday — a distillery unlike any other in the country swung open its doors in Somerset, Kentucky. Governor Andy Beshear joined local offici
Alan Jackson Opens Silverbelly Whiskey Distillery in Nashville
Alan Jackson's Silverbelly Whiskey Distillery and Museum Opens June 25 in Nashville — A Legacy Poured Into Every Bottle Alan Jackson has spent more than three decades writing songs about the small pleasures and deep aches of American life — cold beer on a hot day, the smell of a dirt road at dusk,
UNBRIDLED Is the Bourbon Brand America Needed
There's a moment India Robinson hasn't been able to shake. She was out with a client who had just scored a major win — the kind of night where you order 20 bottles to the table and toast like there's no tomorrow. Robinson suggested bourbon. Her client shut it down fast. "Bourbon isn't for celeb
Heaven Hill's Bold Return to Bardstown's Bourbon Roots
In the heart of Kentucky’s rolling hills, where the scent of aging whiskey barrels mingles with the crisp autumn air, Heaven Hill Distillery has made a triumphant homecoming. On September 4, 2025, the Shapira family, stewards of America’s largest privately held distillery, cut the ribbon on their n
Heaven Hill’s New $200M Distillery Marks a Turning Point for Bourbon
On a crisp April morning in 2025, the air in Bardstown, Kentucky, buzzed with anticipation. Heaven Hill, a name synonymous with Bourbon, filled the first barrel at its brand-new $200 million Heaven Hill Springs Distillery. This wasn’t just another day at the distillery—it was a milestone that echo
Why Bourbon’s Past Could Shape Its Future: The Story of Whiskey Row Bourbon
In the heart of Louisville, Kentucky, a new chapter in American whiskey is being written. Whiskey Row Bourbon, launched by Avalon Spirits, is more than just a new label on the shelf—it’s a tribute to the roots of bourbon and a bold step toward redefining what premium bourbon can be. With its Tripl
Introducing Watch Hill Whiskey Company: A Bold New Player in the Bourbon Market
A long-held dream has finally taken shape for co-owners Josh Howes and Tommy Craggs with the launch of their new venture, Watch Hill Whiskey Company. This exciting new brand enters the bourbon scene with ambitious goals and a commitment to quality that sets it apart from competitors. With their fi
Lancaster Spirits Company Opens State-of-the-Art Whisky Distillery, Set to Release First Single Malt in 2027
Lancaster Spirits Company has embarked on an exciting new venture by opening a state-of-the-art whisky distillery, dubbed the Whisky Room, at Lancaster Leisure Park in Northwest England. This new development aims to produce the company’s first single malt whisky, marking a significant milestone in