Sheila Jackson and Natasha McCrea are redefining the spirits industry as trailblazers and visionaries, making history as the first Black women to own a whiskey brand in California. As co-founders of Jackson McCrea Whiskey, they’ve created an award-winning, ultra-premium rye that’s not just a drink but a statement. Their mission goes beyond crafting exceptional whiskey; it’s about empowering women, celebrating diversity, and breaking down barriers in a traditionally male-dominated industry. This Black History Month, we honor Sheila and Natasha’s groundbreaking achievements, their dedication to fostering inclusion, and their inspiring journey to create a brand that’s as bold and dynamic as the women behind it.
A Whiskey Brand Born from Passion
Sheila and Natasha's journey began over a shared love for wine, the entertainment industry, and an unforgettable late-night conversation about Old Fashioned cocktails. They realized that while whiskey held a special place in their hearts, women like them often drank whiskey “in the closet,” as whiskey advertisements rarely acknowledged women as consumers. This disconnect sparked a vision: to create a whiskey brand that unapologetically speaks to women.
Image credit: Jackson McCrea
The name “Jackson McCrea” embodies the founders' dedication to quality, authenticity, and inclusivity. It is more than just a brand; it’s a symbol of empowerment and a call to women to embrace their love for whiskey openly.
Crafting an Award-Winning Whiskey
Image credit: Jackson McCrea
Jackson McCrea’s whiskey is thoughtfully crafted to meet the preferences of women whiskey enthusiasts. The founders conducted extensive customer discovery, including a “Women & Whiskey Survey,” to understand what women wanted in a whiskey. The results shaped a unique blend that is rich, smooth, and full of character.
Their premium rye whiskey begins with the finest Tennessee Rye, which is then aged in California in French oak Syrah barrels. This meticulous process adds a smoky quality, smooths any harsh edges, and enhances the flavor with spice and caramel notes. The result is a luxurious and approachable whiskey, perfect for sipping neat or enjoying in a favorite cocktail.
Image credit: Jackson McCrea
The packaging is equally intentional. Inspired by California sunsets, the design of the bottle reflects the warmth and vibrancy of the West Coast, creating a visual experience that complements the exceptional spirit within.
A Mission Beyond the Glass
Jackson McCrea isn’t just about whiskey; it’s about creating meaningful change. The brand aims to revolutionize the spirits industry by celebrating diversity and empowering women to embrace self-care and joy.
The founders are passionate about women’s wellness, recognizing the alarming rates of burnout and heart disease among working women. Through their JM 100 initiative, they have built a collective of women leaders dedicated to advancing this mission. The inaugural JM 100 Retreat in Santa Monica, California, focused on self-care practices like yoga, sound baths, and journaling, coupled with strategic discussions on amplifying their message in the coming years.
The Dynamic Duo Behind Jackson McCrea
Sheila Jackson and Natasha McCrea bring a wealth of experience and passion to their venture.
Image credit: Jackson McCrea
Sheila Jackson has spent her career championing women as a marriage and family therapist, women’s empowerment writer, and award-winning producer. With accolades from the American Advertising Awards and the City of Los Angeles, Sheila has a track record of breaking norms and creating inclusive spaces. A certified wine educator, Sheila’s expertise in the wine and spirits industry further enriches Jackson McCrea’s story.
Natasha McCrea is a multi-talented entrepreneur, entertainer, and founder of the Love CEO Institute, a personal development company for women. With two decades of experience in the entertainment industry, Natasha is a celebrated actor, director, and producer. Her dedication to helping women find peace, pleasure, and success aligns seamlessly with the Jackson McCrea ethos.
Together, they have created a brand that reflects their values of diversity, style, and empowerment.
Image credit: Jackson McCrea
A Movement for Women and Whiskey
Jackson McCrea isn’t just a whiskey brand—it’s a self-care revolution. It’s about living boldly, embracing joy, and shattering societal expectations. The brand encourages women to savor life’s moments, whether that means sipping whiskey with friends or carving out time for self-reflection.
The founders are clear: Jackson McCrea is a celebration of how far women have come and a commitment to paving the way for a more equitable future. With distribution in California and availability in over 40 states through e-commerce, Jackson McCrea is poised to bring its vision to a wider audience.
Final Thoughts
Jackson McCrea is changing the face of whiskey, one bottle at a time. It’s a brand for those who dare to ask, “Can I have it all?”—and answer with a resounding yes. For women who love whiskey, Jackson McCrea is more than a drink; it’s a testament to their strength, individuality, and unapologetic pursuit of joy.
Here’s to whiskey that tastes as good as the mission behind it. Welcome to Jackson McCrea.
